Head of Brand and Content

About the Role

Key Responsibilities

• Define and implement corporate branding strategy, narrative, visual architecture, and brand governance framework.
• Drive brand alignment collaboratively across the enterprise through formal creative review and governance for product launches, events, and campaigns, ensuring consistency of message and visual execution.
• Lead strategic development of multi-channel global brand campaigns that communicate Waters' value proposition and create human connection.
• Build brand evangelism amongst employees throughout organization and develop a team of employee brand ambassadors.
• Educate and empower brand ambassadors to drive adoption; promote brand evangelism internally and externally.
• Provide effective leadership of agency partnerships to ensure efficiency, consistency, and brand integrity.
• Serve as lead for key brand vendors including assessments and RFP decisions.
• Establish process to measure brand health and impact through ongoing tracking and analytics.
• Leverage customer insights to guide strategic brand decisions.
• Ensure alignment on brand structure, product branding, and naming conventions.
• From enterprise-wide instrument and software design guidelines to onboarding employees, build a multi-year strategy to ensure the brand is lived through each customer, employee, potential employee, and community experience.
• Provide guidance to maintain a cohesive brand experience.
• Develop and manage the playbook for brand integration for mergers and acquisitions.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field; MBA preferred.
• 10+ years of experience in brand management, with a proven track record of leading brand strategy and content teams.
• Experience with global branding, brand campaign design and execution, and refreshing a brand.
• Proven creative leadership experience driving creative vision and strategy.
• Strong understanding of brand strategy, visual identity, and content creation.
• Excellent leadership, communication, and project management skills with ability to lead multiple projects simultaneously.
• Experience working with cross-functional teams and providing effective leadership of external agency partnerships.
• Ability to think strategically and execute methodically with strong business acumen.
• Strong analytical skills with the ability to measure and report on brand performance and leverage customer insights.
• Experience with collaboration, influencing without authority and working successfully with cross-functional matrix teams.

Nice to Have

• Experience with brand refreshes and brand evolution projects.
• Experience in the life sciences, materials, food, or environmental sciences industries.
• Experience in developing brand strategies for mergers and acquisitions.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• MBA preferred.
• 10+ years of experience in brand management.

Benefits & Perks

• Not explicitly specified in the description.