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Assistant Brand Manager

Philip Morris International

Richmond, VA
Full Time
Entry Level
90k-120k
17 days ago

Job Description

About the Role

The Assistant Brand Manager is an advocate for the Mass Market Cigar brands at Philip Morris International (PMI). This role involves assisting the Brand Team in developing, executing, and tracking the performance of marketing programs for existing brands and new products. The position supports coordinating marketing and sales objectives, strategies, and promotional activities within a company committed to building a smoke-free future and fostering an inclusive, diverse culture.

Key Responsibilities

  • Assists in direct market development, sales promotion, distribution, advertising, and pricing strategies.
  • Works closely with Marketing and Trade Marketing to execute approved marketing programs.
  • Maintains up-to-date records of budgets, expenditures, product/consumer research programs, sales and market share data, and cost center budget reports.
  • Assists in the preparation of special projects assigned by the Marketing Manager.
  • Prepares and analyzes marketing research projects related to products, sales, and consumers.
  • Analyzes market trends and potentials.
  • Assists in developing POS materials and coordinates with outside suppliers.
  • Supports the development of packaging materials, both open stock and promotional.
  • Works with the CRM manager to ensure correct campaign execution and ROI evaluation.

Requirements

  • Bachelor's degree in Business or equivalent; MBA strongly preferred.
  • 2-4 years of experience in Marketing or Sales Promotion Activities in the Consumer Packaged Goods Industry.
  • Ability to perform under pressure.
  • Highly self-motivated with strong analytical skills to interpret qualitative and quantitative research data.
  • Well-developed communication skills (oral, written, computer skills including Excel and PowerPoint).

Benefits & Perks

  • Competitive base salary with annual bonus based on position level.
  • Medical, dental, and vision coverage.
  • 401k plan with a generous company match.
  • Incredible wellness benefits, commuter benefits, pet insurance, and generous PTO.
  • Hybrid work model promoting flexibility.
  • Opportunities for career development within a global business.
  • Inclusive and diverse workplace culture.

Working at Philip Morris International

Philip Morris International fosters an inclusive, diverse culture where everyone's contribution is respected. The company promotes a flexible hybrid work environment, encourages risk-taking, experimentation, and exploration, and values collaboration with some of the world's best people. PMI is committed to societal improvement through its smoke-free products and innovative approach to consumer health and wellness.

Apply Now

Job Details

Posted AtJun 3, 2025
Job CategoryBrand Marketing
Salary90k-120k
Job TypeFull Time
Work ModeHybrid
ExperienceEntry Level

About Philip Morris International

Website

pmi.com

Company Size

10000+ employees

Location

Richmond, VA

Industry

Tobacco Manufacturing

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