Assistant Brand Manager

Kao Corporation

New York, NY

Full Time

Senior

77k-95k

28 days ago

Job Description

About the Role

The Assistant Brand Manager at Kao USA, Inc. will assist in driving brand growth through strategic planning, financial management, and cross-functional collaboration. The role involves developing and executing marketing plans, measuring and reporting on brand and market results, and supporting the overall brand objectives within a collaborative and results-oriented environment.

Key Responsibilities

Assist in developing and executing annual marketing plans that drive top and bottom line brand objectives.
Lead the measurement and reporting of both brand and competitive in-market results.
Manage P&L by understanding budgeting practices, explaining major line items, and supporting financial information.
Conduct business analysis using specific methods and tools, and develop and deliver presentations summarizing analyzed information.
Participate in risk assessment and benefits/opportunities analysis.
Describe principles for market and competitor analysis and develop marketing strategies accordingly.
Identify and recommend marketing support tools and vehicles aligned with business objectives.
Develop marketing plans and analyze in-market results.
Discuss digital marketing approaches and tools.
Understand key retailer strategies and translate brand objectives into retailer-specific tactics.
Build retailer and shopper plans in partnership with Sales/Trade teams.
Create and evaluate retailer-focused in-market executions.
Develop and execute digital marketing campaigns and programs.
Work independently on the D2C platform to analyze data and translate findings into recommendations.

Requirements

Bachelor's Degree in Marketing or a related field.
5+ years of marketing experience.
Experience with Nielsen, IRI, or other POS platforms.
Proficiency in Microsoft Office (PowerPoint, Excel, Word, Outlook).
Foster a positive, transparent, growth-minded, and collaborative team environment.

Nice to Have

Experience with developing and delivering presentations.
Knowledge of locally relevant marketing strategies.
Experience with digital marketing tools and techniques.

Qualifications

Bachelor's Degree in Marketing or a related field.
5+ years of marketing experience.

Benefits & Perks

Healthcare benefits available from the first day of employment.
401(k) plan with company match.
36 total days off (vacation, holidays, sick leave).
Hybrid work schedule.
Great compensation packages and ongoing development opportunities.

Working at Kao Corporation

Kao USA values diversity, individual personalities, and believes that diversity makes the company strong. They promote a friendly and flexible work environment, encourage professional growth and development, and value employee opinions and new ideas.

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