Assistant Director of Enrollment Content

About the Role

Key Responsibilities

• Develop strategies, coordinate projects, and maintain high-quality marketing content, including stories, videos, photos, and graphics for educating prospective graduate business students and guiding them through the enrollment funnel.
• Coordinate production of marketing materials such as graphics, photos, and videos to support campaigns and recruiting events for the Graduate Business Programs Enrollment Team.
• Write original content for prospective student audiences in formats including blog posts, student profiles, news stories, and webpage text.
• Oversee the content development process by external writers for owned media, in collaboration with the Hankamer School of Business Department of Marketing and Communications.
• Help plan and create social media content in conjunction with the HSB Marketing Specialist responsible for MBA social media accounts.
• Collaborate on organic social media promotion strategies to enhance Baylor MBA brand messaging.
• Maintain a content library for GBP marketing assets to enable easy access and tracking of alignment with enrollment strategies.
• Manage the process of refreshing website content, including scheduling, reviewing, and submitting accurate data for updates.
• Collaborate with HSB Marketing and Communications to ensure website content adheres to SEO best practices.
• Serve as the primary point of contact for ensuring marketing content and materials align with university brand standards and style guidelines.
• Review recruiting communications and creative assets for consistent voice, tone, and messaging across channels and programs.
• Support the recruitment team in aligning email campaign content with branding and visual standards.
• Collaborate with the Director of Graduate Enrollment to execute and refine marketing strategies related to social media and media content.
• Monitor KPIs related to content marketing and use performance data to inform strategies and improve outcomes.
• Perform other duties as assigned to support the university's online growth and mission.

Requirements

• A Bachelor's Degree is required.
• At least three years of relevant work experience is required.
• A Master's degree and five years of experience are preferred.
• Current authorization to work in the United States on a full-time basis.

Nice to Have

• Experience in content creation for marketing or enrollment campaigns.
• Knowledge of SEO best practices.
• Experience managing social media accounts and campaigns.

Qualifications

• Degree Level: Bachelor

Benefits & Perks

• Comprehensive benefits package including medical, dental, and vision insurance.
• Generous time off and tuition remission.
• Retirement contributions and support for wellbeing.