Assistant/Associate Marketing Director, One World (Hybrid)

About the Role

Key Responsibilities

• Design, plan, and execute innovative marketing campaigns for a diverse range of titles.
• Effectively translate One World’s brand identity across various marketing channels, including content creation and growth strategies for the imprint.
• Work closely with the publishing team to develop, communicate, and implement data-driven, results-oriented marketing strategies.
• Partner with authors to amplify campaign effectiveness, focusing on strategies to boost their social media presence and overall brand awareness.
• Proactively pitch to organizations, VIPs, influencers, and potential partners to secure cross-promotional opportunities that enhance campaign reach and effectiveness for One World and priority titles.

Requirements

• Demonstrated achievements in title marketing with a history of launching and sustaining successful campaigns.
• Experience in consumer or brand marketing with the ability to define target audiences, set goals, measure conversion/sales, synthesize metrics/data, and manage budgets.
• Strong creative vision with the ability to develop innovative marketing strategies and an interest in understanding One World’s readers, both in the trade and among consumers.
• Self-motivated collaborator with excellent collaboration skills, capable of multi-tasking and prioritizing effectively in a demanding environment.
• Outstanding verbal and written communication skills, with experience working closely with authors and their agents, delivering timely follow-through, and building relationships across departments.
• Resourcefulness and ability to work independently to achieve marketing goals.
• Proficiency with Microsoft Word, Excel, Outlook, and ability to design assets in Adobe or Canva.

Nice to Have

• Experience in social justice work or with socially conscious campaigns.
• Experience working in publishing or with literary brands.

Qualifications

• Proven track record in title marketing with successful campaign launches.
• Experience in consumer or brand marketing, including target audience definition, goal setting, and metrics analysis.
• Ability to manage budgets and develop innovative marketing strategies.
• Technical proficiency with Microsoft Office and design tools like Adobe or Canva.

Benefits & Perks

• Salary range of $90,000 - $105,000 with potential for annual profit award or bonus.
• Comprehensive benefits including Medical/Prescription drug insurance, Dental, Vision, Flexible Spending Accounts, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance, and generous paid time off.
• Hybrid work environment with occasional in-office responsibilities, including meetings, author visits, and events.