Assoc Campaign Operations Manager

About the Role

Key Responsibilities

• Gather requirements from stakeholders and interpret requests into campaign deliverables for marketing and transactional campaigns and coordinate with internal and external end users.
• Develop project timelines/roadmaps and negotiate priorities for various campaign initiatives.
• Support end-to-end coordination and execution of email campaigns, including request intake, project management, planning, segmentation, test design, scheduling, and deployment of ad-hoc campaigns and journeys.
• Support deployment of marketing (ad-hoc/journeys) and transactional email campaigns.
• Support segmentation needs for all marketing channels (online and offline).
• Implement testing strategies (A/B testing, multivariate testing) to optimize email performance.
• Perform campaign data analysis and quality control to verify campaign requirements.
• Partner with cross-functional teams and external vendors to manage, plan, test, and implement data feed changes, system enhancements, and upgrades.
• Collaborate with the Analytics/Reporting team to confirm campaign reporting/tracking objectives are achieved.
• Optimize processes, campaigns, and workflows to improve efficiency and increase output, and ensure continuous improvement in campaign execution.
• Maintain proactive and responsive communications with leadership and partners through the project and provide timely activity status and escalate as needed to ensure successful campaign delivery.

Requirements

• Bachelor's degree or equivalent related work experience.
• 2+ years direct to consumer marketing experience in email campaign management or a related role.
• Experience with MarTech solutions such as Salesforce Marketing Cloud/Unica/Iterable/Braze/Epsilon, or similar.
• Experience with Customer Data Platforms is preferred.
• Strong SQL skills, including experience with writing and optimizing SQL queries, segmentation.
• Experience working with Snowflake/Teradata/SQL Server Management Studio or similar tools.
• Hands-on experience in building and deployment of marketing and transactional email campaigns.
• Strong attention to detail and ability to manage and prioritize multiple projects in a fast-paced environment.
• Strong analytical and problem-solving skills and comfort in distilling data into insights and optimization opportunities.

Nice to Have

• Experience with Customer Data Platforms.
• Proficiency in scripting languages such as Python/Ampscript.
• Understanding of deliverability concepts and knowledge of CAN-SPAM, GDPR, and other email marketing regulations.

Qualifications

• Bachelor's degree or equivalent work experience.

Benefits & Perks

• Healthcare including medical, dental and vision.
• Retirement savings (401k with a company match).
• Income protection programs such as life, accident and disability insurance.
• Paid time off for sick leave, vacation, bereavement, jury duty, and holidays.
• Wellbeing program, commuter, adoption assistance, education assistance, legal services, and employee merchandise discounts.