Assoc Director-Digital Customer Growth

About the Role

Key Responsibilities

• Develop and execute strategies to drive repeat visitors to our website through personalized experiences, targeted campaigns, and continuous optimization.
• Lead initiatives to increase app downloads, working in partnership with Marketing and Product teams to design compelling value propositions and seamless onboarding journeys.
• Drive monthly active user growth by implementing features, content, and engagement tactics that encourage frequent, meaningful digital interactions.
• Coordinate digital adoption efforts across web, mobile, and emerging platforms to ensure a cohesive customer journey.
• Monitor, analyze, and report on key performance indicators related to digital adoption; identify opportunities for improvement and innovation.
• Serve as the digital adoption subject matter expert, collaborating with internal teams to align on goals, share insights, and execute adoption initiatives.
• Stay ahead of digital trends and best practices, championing a test-and-learn culture to drive ongoing growth and engagement.

Requirements

• Bachelor's degree in Marketing, Business, Digital Media, or equivalent work experience (MBA or advanced degree a plus).
• 7+ years of experience in digital marketing, digital product management, or digital strategy roles, with a proven track record of driving digital adoption and engagement.
• Demonstrated expertise in web and app analytics and data visualization tools (e.g., Adobe Analytics, Excel, Power BI, Tableau).
• Strong communication skills with the ability to present complex data insights to executive leadership.
• Excellent communication, presentation, and stakeholder management abilities.
• Creative, data-driven, and results-oriented mindset.

Nice to Have

• MBA or advanced degree in related field.

Qualifications

• Educational background in Marketing, Business, Digital Media, or equivalent work experience.
• 7+ years of experience in digital marketing, digital product management, or digital strategy roles.

Benefits & Perks

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond legal requirements (may be unprotected)
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident/hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% on eligible AT&T mobility plans, accessories, internet, and phone