Associate Brand Activation & Engagement Manager

About the Role

Key Responsibilities

• Supports Manager, Brand Activation & Engagement in developing brand activation programs based on a yearly calendar.
• Leads execution and post-program analysis for all brand activation programs.
• Works cross-functionally with Local Sales Center of Excellence (COE) team and Product and Channel Marketing teams to develop marketing and sales programs to maintain/grow existing Dealers.
• Provides strategic thinking, actionable insights and marketing recommendations that contribute to sales growth objectives.
• Assists manager in strategizing and developing an overall integrated marketing approach; accountable for leading approach from idea to execution (brief, implementation, tracking, communication and successful completion).
• Implements integrated marketing campaigns including digital video, print, POP, email, training modules, incentive, branding/label changes, etc.
• Implements tools for enhanced Dealer digital presence, including engaging Distributors/Dealers with a new Asset Management Library and enabling Dealers to leverage the IB brand on their online platforms.
• Collaborates with various teams to identify insights, sell in, and activate programming successfully.
• Ensures marketing programs have clear and measurable success metrics, champions a “test and learn” approach, including post-program audits.
• Provides analysis of marketing plan results with recommendations to optimize future programming.
• Offers marketing strategy and support to the New Business Development team as opportunities arise.
• Works with Product team to maintain sales collateral inventory and develop new materials.
• Partners with Sponsorship team for AAPEX Trade Show planning, development, and logistics.

Requirements

• Bachelor's Degree from an accredited college or university.
• BBA in Business or Marketing preferred; MBA with at least 4+ years of relevant experience preferred.
• Strategic thought leadership with strong ability to influence and collaborate across functions.
• Strong analytical skills with the ability to translate data, financials, consumer and marketplace insights into actionable customer recommendations.
• Excellent project management skills, capable of managing multiple projects and deadlines simultaneously.
• Strong verbal and written communication skills with the ability to persuasively sell.
• Ability to thrive with a high sense of urgency and self-initiative in a rapidly moving environment.
• Strong marketing acumen; agency management experience required.

Nice to Have

• MBA degree.

Qualifications

• Bachelor's Degree from an accredited college or university.
• BBA in Business or Marketing preferred; MBA preferred with at least 4+ years of relevant experience.

Benefits & Perks

• Not explicitly specified in the description.