Associate Brand Manager

About the Role

Key Responsibilities

• Manage long- and short-term growth and profitability of assigned product lines through tactics like cost optimization, market innovation, and data analysis.
• Participate in and support the annual planning process, including financial and business analysis, consumer planning, agency collaboration, and P&L development with sales and profit objectives.
• Support the development of the overall vision for product pipeline, strategies, and portfolio mix.
• Assist in directing consumer research strategies and executing them in partnership with Consumer Insights.
• Develop compelling stories with Sales and Consumer Insights teams to create insights-driven, retailer or channel-specific solutions aligned with brand strategies.
• Serve as the voice for the brand portfolio for key stakeholders including sales, R&D, regulatory, operations, and finance.
• Lead product management from inception to discontinuance for assigned products.
• Identify, evaluate, and develop business-building ideas, working with team members to execute plans that meet investment criteria.
• Gain alignment and buy-in from cross-functional partners on key initiatives.
• Analyze business performance (shipment and consumption) to assess progress against brand objectives and develop program recommendations.

Requirements

• Bachelor's degree required; MBA strongly preferred.
• 3-5 years of relevant work experience with increasing responsibility.
• Experience assisting in new product development from concept to market launch.
• Experience supporting annual marketing plans, including advertising, media, and consumer promotions.
• Knowledge of developing pricing strategies and managing product P&Ls.
• Solid understanding of consumer research methodologies.
• Experience participating in key account sales presentations and collaborating with sales and other departments.
• Excellent written and oral communication skills.
• Strong analytical skills and teamwork approach.
• Strong leadership qualities and a results-driven mindset.
• Creative abilities and proficiency with business software applications (e.g., MS Office).
• Strong presentation skills and maturity to train subordinates.
• Entrepreneurial spirit.

Nice to Have

• Experience in the consumer products industry.
• Additional experience in marketing or product development roles.

Qualifications

• Bachelor's degree (required), MBA (preferred).
• 3-5 years of relevant experience.

Benefits & Perks

• Working conditions are normal for an office environment with in-office presence Tuesday through Thursday.