Associate Brand Manager, Beverage

About the Role

Key Responsibilities

• Help build annual brand marketing and business plan
• Deliver monthly brand reports on time and with satisfactory commentary
• Build and manage a forecasting model
• Help the team deliver demand forecasts within the acceptable error range
• Uncover growth opportunities through analytics
• Support activation of local advertising campaigns adapted from global creative assets
• Support PR and brand communication plans
• Partner with sales and customer planning to prepare presentations for key customers and ensure readiness for joint business planning
• Connect and understand multiple data sources and utilize them to drive business improvement recommendations
• Monitor and analyze brand performance metrics, competitive activities, market trends, and consumer feedback to assess the effectiveness of innovation, promotions, and other brand initiatives
• Develop an understanding of the underlying drivers and interaction of each metric
• Identify gaps in marketplace understanding and lead analyses to fill these gaps
• Prepare reports and presentations to communicate key findings and recommendations to the Brand Manager and senior management
• Analyze velocity of current products and identify distribution loss threats
• Analyze competitors to determine areas of weakness to attack for market share gain
• Conduct analysis on share of shelf and uncover opportunities for growth and threats of discontinuation, and proactively recommend solutions
• Execute shipper and display programs
• Own the simplification of shipper and displays in the brand portfolio
• Review competitor performance and items to identify best practices, threats, and opportunities; generate learning to improve performance
• Write briefs for social media content
• Partner with center teams to execute social media plans and content
• Review analytics and optimize future creative and posting strategies based on learning
• Review media spending reports and actualize versus budget

Requirements

• A four-year college degree, MBA preferred
• 2+ years of prior experience in brand management, marketing, or related roles
• Desire to function as a business owner and a passion for brand management
• Demonstrated ability to deliver results
• Strong understanding of marketing principles
• Analytical mindset with the ability to interpret data and develop insights
• Creative thinking and problem-solving skills
• Strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously
• Strong communication skills, written and oral
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing analytics tools
• Up to 10% travel potential
• Fluent in English

Nice to Have

• Experience with marketing analytics tools
• Experience in brand management or marketing roles

Qualifications

• Four-year college degree
• MBA (preferred)
• 2+ years of relevant experience