Associate Brand Manager, Commercial Cleaning

About the Role

Key Responsibilities

• Support the development of 3-year strategies and tactical plans that align with overall business objectives.
• Conduct analysis to understand business performance and provide recommendations for improvement.
• Manage several brand projects ensuring timely and complete delivery.
• Understand the consumer target and journey, delivering effective communication to drive purchase intent.
• Support and lead the innovation process from idea generation to market success.
• Analyze and recommend actions related to the product line P&L, focusing on profitable growth.
• Collaborate with cross-functional teams including Sales, Manufacturing, Sourcing, Distribution, Customer Service, IT, Finance, HR, and Legal to achieve business objectives.
• Build annual brand marketing and business plans.
• Achieve revenue and profit targets through key initiatives.
• Partner with the Brand Commercialization team on new item and innovation projects.
• Leverage analytics to inform innovation pipeline and build future portfolio strategies.
• Manage in-market assortment and identify top-selling eCommerce items for digital marketing investments.
• Calculate ROI of events, advertising, and projects, using data to inform decisions.
• Analyze promotional events and plans, recommending enhancements.
• Support customer teams in unlocking new distribution channels.
• Conduct in-market chooser/user and distribution visits quarterly.
• Manage the product portfolio, including adding, growing, or exiting categories and SKUs.
• Ensure global brand consistency and support the execution of visual brand language.
• Identify growth and operational efficiency opportunities across the category.

Requirements

• A four-year college degree, MBA preferred.
• 2+ years of brand management experience.
• Experience in B2B preferred.
• Up to 20% travel required.
• Exposure to consumer insights and leveraging analytics from primary and secondary research, POS results, and competitor actions.
• Demonstrated ability to deliver results and work cross-functionally.
• Analytical P&L management skills and critical thinking to achieve financial results.

Nice to Have

• Experience in consumer insights and emerging trends analysis.
• Experience with POS results and competitor/category actions.
• Proven ability to work and deliver results as a cross-functional team member.

Qualifications

• Four-year college degree, MBA preferred.
• 2+ years of brand management experience.

Benefits & Perks

• Not explicitly specified in the description.