Associate Brand Manager (Contract)

BARK

New York, NY

Contract

Entry Level

45/hr-55/hr

14 days ago

Job Description

About the Role

Senior Associate, Brand Marketing - 3 Month Contract at BARK, a company passionate about dogs and their people. BARK aims to make all dogs happy through products, events, and experiences, and has expanded from its launch in 2011 with BarkBox to become a leading dog-centric brand. The role involves supporting brand marketing initiatives, campaign execution, and brand performance measurement within a dynamic, dog-loving environment.

Key Responsibilities

Help execute brand campaigns across CTV, OOH, digital video, print, and experiential media channels
Coordinate with internal teams and external agencies to track asset needs, timelines, and approvals
Manage day-to-day logistics and support campaign planning and execution
Own key brand tracking tools including NPS, brand lift studies, and third-party brand performance reporting
Partner with analytics to distill insights and track effectiveness of brand investments
Maintain monthly brand performance scorecards and contribute to learning agendas
Own and update the Integrated Marketing Calendar and help lead weekly team communication of updates
Assist in building and organizing media and campaign planning decks
Collaborate cross-functionally with Creative, Media, PR, and Product teams to ensure alignment across all brand touchpoints

Requirements

2-4 years of experience in brand marketing, media, or integrated campaign work (in-house or agency)
Experience working on CPG, DTC, or digitally native brands is a plus
Familiarity with brand health metrics or working with partners like Nielsen, Ipsos, or Morning Consult is a plus
Comfort with marketing analytics tools (Looker, Google Analytics, Sprout Social, etc.) and brand measurement methodologies (Lift studies, NPS, etc.)
Exceptionally organized with strong communication skills and a proactive mindset
Passion for storytelling, brand-building, and dogs
Experience using AI tools and openness to learning are highly valued

Nice to Have

Experience working on CPG, DTC, or digitally native brands
Familiarity with brand health metrics or working with partners like Nielsen, Ipsos, or Morning Consult
Experience using AI tools

Qualifications

Experience in brand marketing, media, or integrated campaigns (2-4 years)

Benefits & Perks

Position is a 3-month temporary role
Hourly rate of $45-$55/hr, based on experience and other variables
Location: On-site at our office in New York City

Working at BARK

BARK is dedicated to innovation, especially in artificial intelligence, and values individuals who share this passion and are enthusiastic about shaping the future of AI. The company fosters a fast-paced, collaborative environment with a love for dogs and a commitment to making a positive impact for dogs and their humans.

Apply Now