Associate Brand Manager, NUK (Global)

About the Role

Key Responsibilities

• Be a key liaison between the global team and regions/countries.
• Ensure feedback on innovation and marketing plans from countries is heard and fully considered by global team before final decisions are made.
• Lead development of core brand assets and ensure availability to regions and countries as needed.
• Lead packaging design process for new item launches.
• Assist and sometimes lead global innovation projects to deliver on time and in full.
• Partner with central marketing teams to deploy advertising and marketing campaigns globally in a format that can be adopted to the local market.
• Develop a thorough understanding of the target consumer and ensure all brand activities deliver against the key target.
• Understand global competitive landscape and provide insights and data to support key recommendations on how to drive share growth.
• Be a steward and power user of the data.
• Prepare reports and presentations to communicate key findings and recommendations to the Brand Manager and senior management.
• Review competitor performance and items to identify best practices, threats and opportunities; generate learning on how to improve performance.
• Be a steward of the brand foundational items and help drive global consistency in executing on Visual Brand Language (VBL) across all branded elements.
• Contribute to post mortem analyses that identify growth opportunities for future launches and help embed the learning into the company.

Requirements

• A four-year college degree.
• 2+ years of prior experience in brand management, marketing, or related roles is preferred.
• Desire to function as a business owner and a passion for brand management.
• Demonstrated ability to deliver results.
• Strong understanding of marketing principles.
• Analytical mindset with the ability to interpret data and develop insights.
• Creative thinking and problem-solving skills.
• Strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
• Strong communication skills, written and oral.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing analytics tools.
• Up to 10% travel potential.
• Fluent in English.

Qualifications

• A four-year college degree.
• 2+ years of experience in brand management, marketing, or related roles.