Associate Brand Manager, Seedlip & DNAB

About the Role

Key Responsibilities

• Support development and execution of the annual marketing plan (MBP) for Seedlip in partnership with the Senior Brand Manager to deliver key growth drivers for the brand.
• Act as day-to-day lead on select brand initiatives, ensuring strong coordination across Creative, Digital, Experiential, and Trade Marketing teams. Manage timelines, deliverables, and key workstreams for respective go-to-market activations and cross-functional campaigns.
• Own budget tracking and A&P management, ensuring accurate PO processing, forecasting, and reconciliation.
• Analyze brand performance, gather competitive intelligence, and support reporting efforts to inform strategy and track KPIs.
• Lead internal communications plan for Seedlip, highlighting key wins and initiatives broadly across marketing and beyond.
• Build day-to-day relationships with agencies and internal cross-functional partners driving for greatness in creative, communications, and commercial planning.
• Support Head of Marketing and Brand Leads on DNAB-wide initiatives, including internal communications, PR/media relations, and corporate brand storytelling.
• Collaborate with internal Diageo teams to identify and activate internal engagement moments aligned to the DNAB portfolio values and purpose.
• Support portfolio across brand-in-culture activations and PR efforts, partnering with agency teams to develop programming that builds equity across the entire portfolio.
• Support portfolio brand integration into key trade marketing and commercial programming with National Accounts and Field Sales teams to support awareness and education of the non-alc category.
• Contribute to DNAB portfolio positioning and storytelling efforts across customer presentations, internal materials, and partner touchpoints.
• Become an expert on non-alc trends and drinking culture by delivering ad-hoc consumer insights and reports.
• Provide ad-hoc administrative support for the marketing team.

Requirements

• Minimum 3 years of experience in consumer marketing.
• Experience in data and analytics management and understanding trends.
• Demonstrated capability to be forward-thinking, resourceful, and entrepreneurial to create out-of-the-box ideas that can drive disproportionate impact.
• Strong curiosity and appreciation for what it takes to build high-end luxury and long-term brands with consumers.
• Experience leading cross-functional relationships.
• Consumer package goods experience preferred; three-tiered industry and/or alcohol beverage experience.
• Collaborative and cultural leader.
• US experience preferred.

Nice to Have

• Experience in the alcohol beverage industry.
• Proficiency with data manipulation and analysis tools.

Qualifications

• Educational background not explicitly specified, but minimum 3 years of relevant experience required.

Benefits & Perks

• Eligible for additional rewards, including annual incentive payment and stock awards.
• Healthcare benefits, retirement benefits, short-term and long-term disability coverage.
• Basic life insurance, wellness benefits, and industry-leading parental leave.
• Salary range: $93,150 - $155,250.