Associate, Content Strategist

About the Role

Key Responsibilities

• Strategize with Cross-Functional Content Teams: Work closely with content creators, marketing teams, and other stakeholders to align content with overall marketing goals and brand messaging.
• Execute Monthly Content Calendar: Coordinate with content teams across the firm, comms team, and Alpha Marketing team to ensure content plans are up to date and aligned with other marketing activities.
• Project Management: Drive and coordinate teams to ensure progress of flagship content assets, synchronization of all elements, and meeting deadlines.
• Distribution: Post new content across internal and external ecosystems.
• Writing: Able to write short-form ancillary content.
• Data Analysis and Reporting: Help establish and track key content metrics (views, engagement, leads), analyze audience behavior, and provide insights to improve strategy.
• Content Audit and Gap Analysis: Regularly review existing content to identify areas for improvement, gaps, and optimization opportunities.
• Content Technology Implementation and Optimization: Promote cross-team usage of AirTable to manage content creation, publishing, and updates, ensuring consistency.
• Workflow Management: Help streamline content creation processes, including ideation, task assignment, managing editorial calendars, and tracking progress.

Requirements

• Understanding of content marketing principles and best practices for creating engaging content.
• Project management skills to handle multiple content projects, meet deadlines, and prioritize tasks.
• Technology proficiency with content and marketing tools and data analytics platforms.
• Strong analytical skills to interpret data, identify trends, and inform content strategy.
• Excellent communication skills for effective collaboration and clear reporting.
• 3+ years' experience in investment marketing, product strategy, journalism or similar roles.
• Strong organizational skills and expertise in multiple content mediums (web, social, etc.).
• An understanding of asset management concepts and clients.

Nice to Have

• SEO
• Writing
• Design

Qualifications

• 3+ years' experience in investment marketing, product strategy, journalism or similar.

Benefits & Perks

• Salary range of USD$100,000.00 - USD$130,000.00 with annual discretionary bonus.
• Benefits including healthcare, leave benefits, and retirement benefits.
• Strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents, and Flexible Time Off (FTO).