Associate, Content Strategist Associate, Content Strategist

About the Role

Key Responsibilities

• Work closely with content creators, marketing teams, and stakeholders to align content with marketing goals and brand messaging.
• Coordinate with content teams across the firm to execute and update the monthly content calendar, ensuring alignment with overall marketing activities.
• Drive and coordinate teams to develop flagship content assets, ensuring progress and meeting deadlines.
• Post new content across internal and external ecosystems.
• Write short-form ancillary content as needed.
• Help establish and track key content metrics such as views, engagement, and leads to analyze performance trends and provide insights.
• Regularly review existing content to identify gaps, outdated information, and optimization opportunities.
• Promote the use of AirTable for managing content creation, publishing, and updates to ensure consistency and collaboration.
• Streamline content creation workflows, including ideation, task assignment, editorial calendar management, and progress tracking.

Requirements

• Understanding of content marketing principles and best practices for creating engaging content.
• Effective project management skills to handle multiple content projects and meet deadlines.
• Proficiency with content and marketing tools, as well as data analytics platforms.
• Strong analytical skills to interpret data, identify trends, and inform strategy.
• Excellent communication skills for collaboration and conveying insights.
• 3+ years of experience in investment marketing, product strategy, journalism, or similar fields.
• Ability to work with multiple content mediums such as web and social platforms.
• Knowledge of asset management concepts and client needs is preferred.

Nice to Have

• SEO writing skills.
• Design skills.

Qualifications

• 3+ years of experience in investment marketing, product strategy, journalism, or similar fields.

Benefits & Perks

• Salary range of USD$100,000.00 - USD$130,000.00 with eligibility for an annual discretionary bonus.
• Comprehensive healthcare benefits.
• Paid leave benefits including 16 weeks paid leave for primary caregiver and 2 weeks prior to birth.
• Flexible Time Off (FTO) policy.
• Retirement plans and tuition reimbursement.
• Support for working parents and other wellness programs.