Associate Director, Applied Analytics

About the Role

Key Responsibilities

• Execute, manage, and deliver best-in-class measurement to inform media buying.
• Lead discussions about critical metric development and technology integrations to improve data quality and efficiency.
• Guide internal and client teams on using comprehensive data visualization to influence decision-making.
• Develop data strategies and playbooks related to next-generation targeting.
• Collaborate with client contacts to understand business goals and challenges.
• Develop client Learning Agendas and implement 'test and learn' measurement and consumer research roadmaps.
• Translate data to inform media planning, targeting, and budget allocations to optimize advertising investments.
• Support media and audience analytics activities, including developing audience recommendations and mining target audience data.
• Lead and support media teams using syndicated data and proprietary tools for targeting and budget decisions.
• Manage, mentor, and develop direct reports.
• Drive insights and analytics efforts, contributing to cross-brand learning roadmaps.
• Lead data-centered learning initiatives to inform optimizations and future plans.
• Implement measurement strategies to improve campaign performance and media efficiency.
• Manage digital campaign data analysis, insights, and reporting.
• Proactively educate clients and internal teams on research tools and approaches.
• Create client-ready presentations and share findings and recommendations.

Requirements

• Bachelor's degree preferred, preferably in marketing, advertising, communications, business, sociology, or consumer insights.
• 5+ years in media/marketing research, consumer insight, business consulting, or digital advertising research/analytics/insight.
• 2+ years of people management experience.
• Strong project management, organizational, and communication skills.
• Familiarity with traditional and digital media advertising effectiveness.
• Experience with syndicated and customer data environments.
• Advanced knowledge of the measurement vendor marketplace and evaluating new capabilities.
• Experience with statistical software packages (SAS, R, Python) a plus.
• Proficiency in Microsoft Office Suite with advanced Excel skills.
• Experience with visualization tools such as Tableau, GoodData, Datorama is a plus.
• Familiarity with relational database concepts.

Nice to Have

• Experience with statistical software packages (SAS, R, Python).
• Experience with visualization tools such as Tableau, GoodData, Datorama.

Benefits & Perks

• Paid Family Care for parents and caregivers for 12 weeks or more.
• Monetary assistance and support for Adoption, Surrogacy, and Fertility.
• Monetary assistance and support for pet adoption.
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements.
• Tuition Assistance.
• Paid time off including Flexible Time off, Vacation, Sick Days, Volunteer Days, Holiday and Identity days.
• Matching Gifts programs.
• Flexible working arrangements and 'Work Your World' Program.
• Office access for up to 6 weeks a year (based on eligibility).
• Business Resource Groups supporting multiple affinities and alliances.