Associate Director, Campaign Analytics

About the Role

Key Responsibilities

• Own analytics for key accounts by setting the measurement plan, defining meaningful KPIs and success criteria, and translating results into clear recommendations for technical and non-technical stakeholders.
• Translate cross-channel performance data into clear stories and recommendations that inform internal and external media decisions.
• Partner with clients to decide how success is measured by translating business objectives into KPIs, targets, decision thresholds, and a clear readout cadence.
• Collaborate with cross-functional teams to develop holistic, scalable reporting frameworks and integrated performance narratives.
• Scale experimentation across the funnel by setting hypotheses, guardrails, and success criteria, then standardizing learnings into clear next actions and subsequent test cycles.
• Provide guidance and mentorship to analysts, reviewing their work for clarity, accuracy, and strategic value.
• Support and QA campaign data by working with GTM and platform pixels/CAPI, GA4 events, offline uploads, taxonomy, and UTM standards to ensure accuracy.
• Contribute to the evolution of the analytics practice by refining best practices, templates, and approaches.
• Stay ahead of industry evolution by tracking privacy and platform changes (GDPR/CCPA, ATT, ITP, modeled conversions) and translating implications for measurement and optimization.

Requirements

• 5-7 years of media analytics experience in an agency or consulting environment, with a proven track record of client-facing work developing measurement strategies, overseeing technical implementations, and presenting insights through clear, compelling storytelling.
• Strong knowledge of paid social, YouTube/Video/CTV, programmatic/display, search, and retail media; fluency with CM360/DV360, TTD/Viant, Meta, and Amazon DSP/AMC.
• Familiarity with offline channels is a plus.
• Working knowledge of experiment design (A/B, geo tests), brand lift, incrementality, and how these complement MMM and platform attribution.
• Hands-on experience with web analytics platforms such as GA4 or Adobe Analytics.
• Working knowledge of tag management solutions (e.g., GTM) and data concepts such as granularity, joins, and data transformation preferred.
• Familiarity with media data ETL tools for joining and normalizing disparate data sets (e.g., BigQuery, Funnel.io) is a plus.
• Proficiency with data visualization tools (e.g., Power BI, Tableau, LookerStudio).
• Strong ability to synthesize performance trends, identify key drivers of results, and recommend actionable next steps.
• Demonstrated strength in plain-language communication and executive storytelling; excellent organization and multi-project management.
• Exceptional organizational skills and attention to detail, with the ability to manage multiple projects and deadlines.
• Experience mentoring junior team members and fostering skill development.
• Demonstrated curiosity, initiative, and a commitment to continuous learning.
• Experience developing and executing media measurement strategies for DTC, e-commerce, and CPG brands is a plus.

Nice to Have

• Familiarity with offline channels.
• Experience developing and executing media measurement strategies for DTC, e-commerce, and CPG brands.

Qualifications

• Bachelor's Degree or equivalent experience.
• 8+ years of experience in Strategy Development, Project Management, Client Services & Managing a Team.