Associate Director, HCP Marketing - REBLOZYL

About the Role

Key Responsibilities

• Lead planning and execution of key sales meetings (national POA, regional meetings), ensuring strategy is effectively cascaded to the field
• Partner closely with sales leadership and training to ensure teams are equipped with clear messaging, objection handling, and aligned KPIs
• Own development of field-facing materials and serve as marketing lead for sales pull-through
• Act as the primary marketing point for the field, building strong partnerships and identifying opportunities while removing barriers
• Gather field insights to continuously refine messaging and tactics, ensuring alignment with on-the-ground needs and market dynamics
• Collaborate with cross-functional partners across training, medical affairs, access, operations, and co-promote partners (e.g., Merck)
• Represent marketing in Sales Force Effectiveness initiatives and commercial operations planning
• Support HCP team in ad hoc projects as needed

Requirements

• Bachelor's degree required; MBA preferred
• 6+ years of pharmaceutical commercial experience, including HCP marketing, brand strategy, or field sales/execution
• Strong track record of translating brand strategy into high-impact HCP campaigns
• Experience supporting field teams and partnering with sales leadership
• Demonstrated ability to lead cross-functional teams and manage complex projects
• Experience in hematology, oncology, or specialty care is preferred

Nice to Have

• Hematology, oncology, or specialty care experience

Qualifications

• Bachelor's degree (MBA preferred)
• 6+ years of pharmaceutical experience in HCP marketing, brand strategy, or field sales/execution

Benefits & Perks

• Competitive salary plus incentive cash and stock opportunities
• Medical, pharmacy, dental, and vision care
• Wellbeing support programs and employee assistance programs (EAP)
• Financial well-being resources and a 401(K)
• Short- and long-term disability, life insurance, supplemental health insurance, business travel protection, and survivor support
• Paid national holidays, optional holidays, up to 120 hours of paid vacation, and up to two paid days to volunteer
• Sick time off, summer hours flexibility, parental, caregiver, bereavement, and military leave
• Family care services including adoption and surrogacy reimbursement, fertility benefits, and child, elder, and pet care resources
• Tuition reimbursement and recognition programs