Associate Director, KPMG Product Marketing & GTM Lead - Digital Finance Product

About the Role

Key Responsibilities

• Lead product naming from concept to clearance, including trademark pre checks, brand architecture fit, and naming systems.
• Develop category definition and POV that position software and products as 'category-defining'; articulate differentiated value propositions across channels.
• Build a messaging house (product, solution, industry, role-based) and proof library (use cases, ROI, security posture, risk, and trusted narrative for AI).
• Set the voice and tone for the product across owned, earned, and paid channels.
• Own the GTM plan, including segments, buying personas, pricing/packaging guidance, launch phases, and routes to market.
• Partner with Sales/BD to design pipeline operating models, lead flow, MQL/SQL definitions, SLA, forecasting, and lead handoff.
• Influence SEO strategy and conversion optimization through keyword universe, schema, backlink strategy, A/B testing, and UX copy.
• Run digital campaigns (paid search, social, retargeting), grow social presence, and create sales playbooks, discovery guides, objection handling, and demo storylines.
• Build and execute the events strategy, including flagship launches, conferences, analyst summits, and partner events; secure speaking opportunities.
• Define success metrics, run postmortems, conduct quarterly reviews, maintain competitive intelligence, and feed insights back to Product and GTM teams.
• Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment.

Requirements

• Minimum ten years of recent experience in B2B product marketing or GTM for enterprise software, AI, SaaS, or technology-enabled services.
• Minimum five years of experience owning launches, sales enablement, and taking companies from 5 to 100 customers.
• Minimum five years of recent B2B product marketing experience in the Finance or AI area.
• Bachelor's degree in marketing, communications, business, or related field from an accredited college or university.
• Proficiency with marketing tech and analytics tools such as Salesforce, Marketo/HubSpot, Seismic/Highspot, Google Analytics/Adobe, SEMrush, LinkedIn Campaign Manager, Power BI/Tableau.
• Experience partnering with Sales/BD to build pipeline, define MQL/SQL, and improve conversion/win rates across complex sales cycles.
• Understanding of enterprise AI concepts (LLMs, RAG, data governance, model risk, human-in-the-loop) and their mapping to buyer pain points.
• Must be authorized to work in the U.S. without employment-based visa sponsorship now or in the future.

Nice to Have

• Background in professional services or regulated industries; familiarity with independence and client confidentiality standards.
• Proven experience with joint partner launches (startups and hyperscalers).
• Prior ownership of digital demand engines for complex technology solutions.
• Demonstrated success in driving category creation/definition, including naming and positioning.

Qualifications

• Bachelor's degree in marketing, communications, business, or related field.
• MBA or relevant master's degree preferred.

Benefits & Perks

• Comprehensive, competitive benefits package including medical, dental, vision, disability, and life insurance.
• 401(k) plans and personal well-being benefits.
• Paid Personal Time Off, holidays, and two company-wide breaks annually.
• Support for mental health and work-life balance.