Senior Marketing Manager, Extended Reality, Platforms and Devices

About the Role

Key Responsibilities

• Drive target audience definition, value proposition, narrative development, and marketing activations across audiences to achieve awareness, adoption goals.
• Shape product roadmaps through market and customer research, engaging analyses, audience segmentation and sizing across multiple product areas.
• Plan, coordinate, and execute product launch and go-to-market strategies, including goals, channel plans, messaging, asset development and integrated launch planning with cross functional partners.
• Understand the XR ecosystem and eyewear industry for users and represent the market within the organization.
• Partner with cross-functional teams and external partners on marketing strategies and programs to drive awareness, adoption and long term engagement with Android XR devices.

Requirements

• Bachelor's degree or equivalent practical experience.
• 9 years of experience in product marketing, including planning, crafting positioning/messaging, and developing assets across modern marketing channels.
• Experience with customer research and using data and insights to inform product and go-to-market strategy.
• Experience managing cross-functional or cross-team projects within a fast changing environment across functions (e.g., product, UX design, public relations, partnerships).

Nice to Have

• Master's degree or equivalent practical experience.
• Experience or domain knowledge in the extended reality (XR) industry, working on devices, apps, games, or experiences with virtual, augmented, or mixed reality components.
• Experience or domain knowledge in marketing Artificial Intelligence features and consumer products.
• Experience collaborating with cross functional teams across geographies.
• Ability to think about issues, leading to thoughtful recommendations and action plans that can then be worked on with product management to deliver relevant consumer products.
• Excellent teamwork skills and written and verbal communication skills.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 9 years of experience in product marketing.

Benefits & Perks

• The US base salary range for this full-time position is $165,000-$245,000 + bonus + equity + benefits.
• Our salary ranges are determined by role, level, and location.
• Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
• Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
• Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.
• Learn more about benefits at Google.