Sr Product Marketing Manager, Elevated Shopping, Elevated Shopping

About the Role

Key Responsibilities

• Lead creator insights and market research initiatives to inform product strategy and positioning
• Develop and execute go-to-market strategies for new features and tools, including messaging, positioning, and launch planning
• Create and maintain product marketing collateral, enablement materials, and creator-facing documentation
• Track and analyze key performance metrics, competitive benchmarks, and industry trends to guide strategic decisions
• Serve as the liaison between product development and go-to-market teams, ensuring alignment on priorities and messaging
• Synthesize feedback from business development and creator community to inform product roadmap and feature development
• Drive operational readiness across teams for product launches, including training and process documentation
• Identify market opportunities and challenges through ongoing competitive analysis and creator feedback
• Manage relationships with stakeholders to maximize product visibility and adoption

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches
• Bachelor's degree

Nice to Have

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting

Qualifications

• Bachelor's degree

Benefits & Perks

• Competitive salary ranging from $128,600/year to $212,600/year depending on geographic location and experience
• Equity, sign-on payments, and other forms of compensation may be provided
• Full range of medical, financial, and other benefits