Principal Product Marketing Manager

About the Role

Key Responsibilities

• Bring a deep understanding of banking, financial services, and insurance, including regulatory environments, challenges, and opportunities, serving as the voice of the market within the organization.
• Conduct research and stay ahead of emerging trends, market dynamics, competitive landscape, and customer needs in BFSI.
• Develop and own the go-to-market strategy for the vertical, aligning product capabilities with industry pain points and business opportunities.
• Gather insights from customers, sales, and field teams to refine strategy and product development.
• Present insights, strategies, and results to leadership to ensure alignment with broader business objectives.
• Drive thought leadership by creating compelling content like white papers, blogs, and webinars.
• Craft punchy messaging and value propositions tailored to BFSI customers.
• Build industry-specific stories, including key use cases and customer success stories.
• Collaborate with product teams to translate technical capabilities into language understood and valued by BFSI audiences.
• Partner with sales teams to provide knowledge, tools, and collateral for effective selling into BFSI accounts.
• Create industry-specific assets such as pitch decks, case studies, ROI calculators, and solution briefs.
• Deliver targeted training sessions to equip sales teams with BFSI market knowledge, buyer personas, and objection-handling techniques.
• Work with field marketing to design and execute campaigns targeting BFSI accounts.
• Identify and influence the buyer journey by engaging key decision-makers and designing effective campaigns.
• Identify opportunities to showcase the company at industry events, trade shows, and conferences, ensuring successful execution.
• Build relationships with customers to turn them into advocates through case studies and joint marketing initiatives.
• Track the effectiveness of marketing efforts using data and metrics, and manage the budget.
• Articulate unique differentiators and continuously evolve the go-to-market approach to remain competitive in BFSI.

Requirements

• Bachelor's degree in marketing or a related field.
• Minimum 5 years of product marketing experience.
• Exceptional storytelling, communication skills, and ability to present in front of an audience.
• Strategic thinker with the ability to dive into details when needed.
• A natural collaborator who thrives in cross-functional teams.
• Knowledge of marketing strategies and tactics, and acumen in enterprise/SaaS software, cloud, and AI.
• Ability to develop innovative and punchy messaging and marketing campaigns.
• Proficiency in using AI for content writing and automating routine tasks to drive efficiency.
• 3+ years of banking, financial services, and insurance industry experience.
• Ability to present in front of an audience on BFSI topics.

Nice to Have

• Experience in enterprise/SaaS software, cloud, and AI.
• Proficiency in using AI for content writing and automating routine tasks.

Qualifications

• Bachelor's degree in marketing or a related field.
• Minimum 5 years of product marketing experience.