Product Marketing

About the Role

Key Responsibilities

• Collaborate with product management to deeply understand new features and products.
• Develop clear, differentiated positioning and messaging that resonates with target audiences.
• Create sales decks, one-pagers, battlecards, and demo scripts to support account executives.
• Train the sales team on product value propositions and competitive differentiators.
• Build digital content (web pages, email campaigns, ads, videos, case studies) that generate awareness and demand.
• Develop materials tailored for online and in-person events, including presentations, booth collateral, and handouts.
• Partner with demand generation to shape ad campaigns with product-focused creative.
• Ensure consistency of messaging across paid, earned, and owned channels.
• Track adoption and engagement with marketing materials.
• Gather feedback from customers, sales, and events to continuously improve messaging and assets.

Requirements

• 4+ years of experience in product marketing, B2B SaaS marketing, or related fields.
• Strong writing and storytelling skills; able to translate technical details into customer value.
• Experience developing sales enablement content and customer-facing assets.
• Familiarity with digital marketing, event marketing, and advertising channels.
• Comfortable collaborating across teams (product, sales, design, demand generation).
• Highly organized, with the ability to manage multiple launches and deadlines simultaneously.

Nice to Have

• Experience / knowledge / personal ties to public safety.
• Strong presentation and public speaking skills.
• Background in competitive analysis and positioning.