Associate Director, KPMG Product Marketing & GTM Lead - Digital Finance Product

About the Role

Key Responsibilities

• Lead product naming from concept to clearance, including trademark pre checks, brand architecture fit, and naming systems.
• Develop category definition and POV that position software and products as 'category-defining' in their domain; articulate differentiated value propositions across channels.
• Build a messaging house (product, solution, industry, role-based) and proof library (use cases, ROI, security posture, risk, trusted narrative for AI); set the voice and tone for the product across owned/earned/paid channels.
• Own the GTM plan, including segments, buying personas, pricing/packaging guidance, launch phases, routes to market, and partner with Sales/BD to design pipeline operating models and lead handoff processes.
• Influence SEO strategy and conversion optimization through keyword universe, topical authority, schema, backlink strategy, A/B tests, form strategy, and UX copy.
• Run digital campaigns (paid search, paid social, retargeting), grow social presence, create sales playbooks, discovery guides, objection handling, competitive battlecards, pricing one-pagers, and demo storylines.
• Build and execute the events strategy, including flagship launches, industry conferences, analyst summits, and partner events; secure speaking opportunities and define success metrics.
• Maintain competitive intelligence and feed insights back to Product and GTM teams; run postmortems and quarterly business reviews.
• Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment.

Requirements

• Minimum ten years of recent experience in B2B product marketing or GTM for enterprise software/AI/SaaS or technology-enabled services.
• Minimum five years of experience owning launches, sales enablement, and taking companies from 5 to 100 customers.
• Minimum five years of recent experience in B2B product marketing in the Finance or AI area.
• MBA or relevant master's degree preferred; a Bachelor's degree in marketing, communications, business, or related field is required.
• Proficiency with marketing tech and analytics tools such as Salesforce, Marketo/HubSpot, Seismic/Highspot, Google Analytics/Adobe, SEMrush, LinkedIn Campaign Manager, Power BI/Tableau.
• Background in professional services or regulated industries; familiarity with independence and client confidentiality standards is preferred.
• Proven experience with joint partner launches, digital demand engines for complex solutions, and driving category creation/definition including naming and positioning.
• Experience partnering with Sales/BD to build pipeline, define MQL/SQL, and improve conversion/win rates across complex sales cycles.
• Understanding of enterprise AI concepts (LLMs, RAG, data governance, model risk, human-in-the-loop) and their mapping to buyer pain points.
• Must be authorized to work in the U.S. without employment-based visa sponsorship.

Nice to Have

• Experience in professional services or regulated industries.
• Familiarity with independence and client confidentiality standards.
• Prior ownership of digital demand engines for complex technology solutions.
• Experience with joint partner launches involving startups and hyperscalers.
• Knowledge of enterprise AI concepts such as LLMs, RAG, data governance, and model risk.

Qualifications

• Bachelor's degree in marketing, communications, business, or related field from an accredited college or university.
• Minimum ten years of recent experience in B2B product marketing or GTM for enterprise software/AI/SaaS or technology-enabled services.
• Minimum five years of experience owning launches and sales enablement, taking companies from 5 to 100 customers.
• Experience in B2B product marketing within the Finance or AI sectors.

Benefits & Perks

• Comprehensive, competitive benefits package including medical, dental, vision, disability, and life insurance.
• 401(k) plans and personal well-being benefits.
• Paid Personal Time Off, holidays, and two additional breaks per year.
• Support for mental health and work-life balance.
• Salary range for California: $101,200 - $215,100, with details available via provided link.