Associate Director, Marketing Strategy - Breast & Womens Cancer

About the Role

Key Responsibilities

• Work effectively with the ED Marketing Strategy and Director Marketing Strategy SPOC to develop a cohesive and integrated brand marketing strategy and campaign grounded in customer insight for this launch brand.
• Establish brand-specific HCP domain expertise, and create engaging brand-centered content and concepts for adaptation into personalized and tailored experiences.
• Share and embed knowledge on best practices across the Marketing Strategy IMO to engage HCPs and change behavior across the full brand lifecycle, improving impact and creating communities of practice on effective and impactful marketing.
• Implement best in class digital marketing strategies that align to brand goals and maximize business results.
• Ensure digital plans are appropriately implemented and optimized.
• Identify, test, and validate creative concepts and messaging architecture; creating assets for HCPs.
• Foster a high performing team that interfaces effectively across key functions to achieve product strategies and objectives.
• Support and deliver an integrated plan for the brand to achieve the Product strategy and objectives; define resourcing and manage the allocated budget for HCP/Patient, collaborating with strategic partners.
• Drive excellence in developing the lead asset for HCP/Patient through domain expertise to enable adaptation across the end-to-end experience, partnering with the Customer Experience Planning and Optimization team.
• Provide input and work closely with our HCP/Patient agency for brand marketing and partner with Operations to maximize agency relationships.

Requirements

• Bachelor's degree in a related field; Master of Science and/or MBA preferred.
• Minimum of 5 years of experience in commercial marketing with multi-functional experience in pharmaceutical or healthcare.
• At least 3 years of demonstrated experience leveraging data, analytics, and customer insights to drive personalization at scale in the US market.
• Experience supporting high performing brands in highly competitive categories within the US, with recent launch experience for blockbuster specialty treatments preferred.
• Strong cross-functional leadership and collaboration skills with stakeholders including Product, Communications, Legal, Regulatory, Compliance, and Global teams.
• Experience in digital, non-personal promotion, media, and social media.
• Oncology therapeutic area or specialty drug experience.
• Excellent written and oral communication skills for engaging diverse audiences.

Nice to Have

• Experience in digital strategies and capabilities development.

Qualifications

• Bachelor's degree in a related field; Master of Science and/or MBA preferred.

Benefits & Perks

• Performance-based cash incentive and eligibility for annual equity awards.
• Comprehensive benefits package including health, life, and disability insurance.
• 401(k) with company contribution and match.
• Generous time off including vacation, personal days, holidays, and other leaves.