Associate Director, Marketing- US Oncology

About the Role

Key Responsibilities

• Assist in the development and execution of strategic marketing initiatives to maximize Iberdomide's commercial success.
• Assist in the development of brand positioning, messaging, and customer segmentation tactics specifically for multiple myeloma.
• Collaborate with cross-functional teams to ensure aligned and efficient execution of tactics aligned to strategy.
• Support the implementation of the go-to-market strategy for Iberdomide.
• Execute healthcare professional engagement, market education initiatives, and sales force readiness activities.
• Coordinate closely with medical affairs and regulatory teams on scientific communications and thought leader engagement.
• Partner with market access teams to support reimbursement and payer strategies execution.
• Support market research and competitive analysis to inform executional tactics.
• Monitor and report on competitive threats within the multiple myeloma treatment landscape.
• Leverage data analytics and customer insights to optimize executional efforts.
• Work closely with sales, market access, regulatory, and medical affairs teams to execute marketing initiatives.
• Develop and deliver targeted field materials, training programs, and digital marketing campaigns.
• Manage external partners, including agencies and vendors, ensuring high-quality execution of marketing programs.
• Track key performance indicators (KPIs) and marketing effectiveness specific to multiple myeloma.
• Provide analysis and recommendations to leadership based on execution performance.
• Manage project timelines, budgets, and resources for effective execution.

Requirements

• Bachelor's degree in marketing, Business, Life Sciences, or related field (MBA preferred).
• Minimum 5 years of experience in pharmaceutical marketing, brand management, or product management, ideally in hematology, oncology, or rare disease.
• Proven experience supporting successful brands, ideally within hematology or rare disease indications.
• Strong analytical skills, with demonstrated ability to translate market insights into effective executional tactics.
• Excellent communication, organizational, and project management skills.

Nice to Have

• Knowledge of hematology, oncology, or rare disease pharmaceutical marketing.
• Experience executing digital marketing, omnichannel engagement, and customer-centric marketing strategies.
• Strong financial acumen, budget management, and forecasting skills.

Benefits & Perks

• Competitive salary range from $165,000 to $200,000 plus incentive cash and stock opportunities (based on eligibility).
• Medical, pharmacy, dental, and vision care.
• Wellbeing support such as the BMS Living Life Better program and employee assistance programs (EAP).
• Financial well-being resources and a 401(K).
• Disability, life insurance, supplemental health insurance, business travel protection, and survivor support.
• Paid holidays, up to 120 hours of paid vacation, up to two paid days to volunteer, sick time off, and summer hours flexibility.
• Parental, caregiver, bereavement, and military leave.
• Family care services including adoption and surrogacy reimbursement, fertility benefits, and child, elder, and pet care resources.
• Tuition reimbursement and recognition programs.