Associate Director, Non-Personal Promotion NPP and Digital Marketing

About the Role

Key Responsibilities

• Create and implement a robust non-personal promotion (NPP) strategy focused on digital engagement for healthcare providers (HCPs), ensuring alignment with overall brand objectives.
• Lead the development of digital content that resonates with HCPs and enhances their engagement, ensuring relevance and adherence to brand standards.
• Design dynamic content adaptable to various digital channels to support consistent and cohesive HCP interactions.
• Oversee the development and management of HCP-facing websites, banner ads, search features, apps, etc., ensuring they are user-friendly, informative, and engaging.
• Drive continuous updates and optimizations to digital platforms to maintain relevance and improve user experience.
• Collaborate closely with the US Oncology Account Marketing Lead on non-personal and digital initiatives involving Organized Oncology Accounts.
• Identify, design, and manage digital pilot initiatives to test new engagement approaches and gather insights for scalable solutions.
• Evaluate and refine digital pilots based on testing outcomes to enhance effectiveness and provider reach.
• Coordinate with omnichannel teams to ensure seamless integration of digital efforts within the broader HCP engagement strategy.
• Leverage digital platforms to conduct ongoing testing and refinement of content and channel strategy.
• Use data and analytics to optimize digital channels based on performance metrics, improving impact and efficiency.
• Act as a primary liaison with the GTMC omnichannel teams to ensure alignment in digital and NPP initiatives.
• Research innovation in digital channels, tools, and applications to bring new ideas for HCP engagement.

Requirements

• Bachelor's degree required; advanced degree in business or life sciences preferred.
• 5+ years in Marketing, Sales, or other commercial roles.
• Exceptional communication and analytical skills with a focus on high-impact execution and results.
• Proven success in customer-centric marketing strategy development and cross-functional leadership.
• Experience in Oncology is preferred.

Nice to Have

• Oncology experience.

Qualifications

• Educational background includes a Bachelor's degree; an advanced degree in business or life sciences is preferred.

Benefits & Perks

• A thoughtful, well-crafted rewards package that recognizes contribution and amplifies impact.
• Health and wellbeing benefits including high-quality healthcare, prevention, and wellness programs.
• At least 14 weeks' gender-neutral parental leave.
• Opportunities for career growth through promotions or lateral moves, domestically or internationally.