Digital Marketing Strategist

Vanderbilt University

Nashville, TN

Full Time

Mid Level

4 days ago

Job Description

About the Role

Vanderbilt University is seeking a driven individual to serve as Digital Marketing Strategist for the Office of Learning Innovation, which is housed within the Institute for the Advancement of Higher Education in the Office of the Vice Provost. The Digital Marketing Strategist is responsible for assisting with the day-to-day coordination of digital marketing campaigns, including the ideating, building, and optimizing of campaigns. The role involves supporting academic programs with marketing efforts to meet recruitment and enrollment objectives, collaborating with faculty and staff, and managing social media campaigns. The office aims to strengthen Vanderbilt's strategic academic initiatives and foster cross-institutional alignment under the leadership of the Deputy Provost.

Key Responsibilities

Support the development and design of online and lifelong programs.
Work closely with academic program faculty and staff to develop marketing strategies and campaigns that drive student enrollments.
Manage social media campaigns for internal and external stakeholders.
Support digital marketing and communications campaigns to increase student recruitment, enrollment, and brand awareness.
Deploy and optimize email marketing campaigns using HubSpot and/or Technosolutions Slate, including building workflows, sequences, and audiences.
Assist in the execution and management of organic, non-paid marketing campaigns, creating assets such as social media content, news stories, calendar events, videos, and promo kits.
Develop and execute SEO and SEM strategies for various websites, including academic program websites and Vanderbilt Online.
Collaborate with the digital media team to develop high-quality video assets.
Support marketing and communications initiatives across AdvancED.
Support internal marketing and communications strategies to promote AdvancED.
Design creative marketing and communication assets.
Support on-site event coordination as needed.
Track and report on key performance indicators using dashboards, analyzing campaign performance to inform future strategies.

Requirements

A bachelor's degree from an accredited institution of higher education.
2-3 years of experience in digital marketing.
Expertise in Google Analytics.
Experience in SEO strategy, digital marketing, paid social, and CRM optimization.
Experience working effectively in cross-functional teams.
Excellent time management skills and ability to prioritize tasks.
Demonstrated competence in Microsoft Office 365, Zoom, and Teams.
Excellent verbal and written communication skills.
Excellence in project management skills.
Ability to support and educate users with diverse technical backgrounds.
Creative and data-driven mindset.