Principal Specialist-Digital Marketing

Microchip Technology

Chandler, AZ

Full Time

Senior

4 days ago

Job Description

About the Role

Microchip Technology is seeking a Principal Digital Marketing Specialist to join the Marketing Communications Content team. The role involves reviewing and editing marketing collateral, website content, video scripts, and other digital content to ensure compliance with company standards. The position supports website content management, content strategy, and collaboration with various teams to enhance digital marketing efforts. Microchip offers a culture of trust, empowerment, diversity, and opportunities for career growth within a globally recognized organization committed to innovation and employee development.

Key Responsibilities

Assist content owners to create and organize new, high-quality and compelling content for the website
Provide insight and recommendations for improvements to existing content and assist owners with applying the necessary changes within our content management system
Collaborate with members of the Web team to implement new initiatives and improvements to the website
Support content strategy, in collaboration with members of Web team, to improve user journey and achieve SEO goals
Review of other marketing content, including video scripts, background text for scenes, marketing emails, presentations, and collateral such as product flyers, brochures, and newsletters
Provide frontend support for website content management system, including guidance on web page development, troubleshooting, and user training
Ensure all content complies with editing, trademark standards, web style guidelines, legal requirements, and SEO goals
Train new team members on editing, trademarking, and branding standards
Collaborate with promotions, public relations, web, and multimedia teams to support product launches and initiatives
Assist the legal team with managing trademarks, including new requests and renewals

Requirements

A bachelor's degree plus at least eight years of experience in marketing, communications, public relations or a related field; or a master's degree plus at least six years of experience in writing and editing corporate and product content
Experience with writing and editing technical content, especially in the semiconductor industry, is a plus
Knowledge of website marketing and management principles
Proficiency in Microsoft Office 365 (Word, Excel, PowerPoint, SharePoint, Teams)
Excellent writing, editing and proofreading skills with a comprehensive understanding of AP Style
Ability to effectively communicate with, advise and influence a wide range of stakeholders
Highly organized and detail oriented with the ability to manage multiple projects and workflows simultaneously
Positive attitude, self-motivated, eager to learn and continuously seeking opportunities for improvement

Nice to Have

Familiarity with Adobe Experience Manager or similar GUI-based content management systems

Qualifications

Bachelor's or master's degree as specified in requirements
Experience in marketing, communications, or related fields
Experience with technical content and website management

Benefits & Perks

Not explicitly specified in the description

Working at Microchip Technology

Microchip Technology fosters a culture of trust, empowerment, respect, diversity, and communication. The company supports employee growth through leadership programs, values-based decision making, and a strong sense of community. It encourages innovation, continuous learning, and recognizes employee contributions with awards for diversity and workplace excellence.

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