Digital Campaign Manager

Becklar

Ogden, UT

Full Time

Senior

78k-101k

4 days ago

Job Description

About the Role

The Becklar Digital Campaign Manager is primarily responsible for developing, implementing, tracking and optimizing Becklar's digital marketing campaigns across all business units. This role is focused on enhancing brand awareness, driving traffic to the applicable webpages, and generating marketing qualified leads. Candidates should have a strong grasp of current marketing tools, practices, and strategies, and be able to lead integrated digital marketing campaigns from concept to execution. The Digital Campaign Manager will work directly with Becklar's marketing team including business unit leaders, webmaster, senior design manager, and events manager. They will be accountable to each business unit leader for their applicable campaigns.

Key Responsibilities

Assist with development of digital marketing strategy
Lead the planning and execution of digital marketing campaigns across Becklar business units, including Google Ads, Programmatic Advertising / Retargeting, Email Communications, Social Media, SEO
Measure and report performance of all digital campaigns and assess against goals
Identify trends and insights to optimize digital spend and performance
Brainstorm new and creative growth strategies through digital marketing
Collaborate with marketing team to create ads, landing pages, and other content to support campaigns and optimize user experience
Collaborate with marketing team to perform ongoing A/B testing of digital ads
Manage marketing database and list creation in HubSpot
Evaluate emerging technologies and provide thought leadership for adoption
Collaborate with agencies and other vendor partners
Other duties as prescribed

Requirements

Bachelor's degree in marketing, advertising, or related field
Minimum 5 years' experience in digital campaign creation, management and analysis
Proven experience managing multiple campaigns simultaneously across multiple channels
Demonstrated experience with B2B digital marketing
Experience managing A/B campaign testing to optimize engagement and conversions
Proficient with HubSpot database management and list creation
Experience with Semrush campaign management and reporting tool a plus
Excellent writing skills with experience creating customer facing content
Strong project management skills including excellent follow-through on all phases from conception to execution
Collaborative team player
Highly motivated self-starter with a can-do attitude
Thrives in a fast-paced environment