Digital Media Specialist

About the Role

Key Responsibilities

• Develop, execute, and manage digital campaigns across social media, search engines, and digital ad platforms for all brands.
• Create, curate, and manage content for digital channels, ensuring alignment with brand voice and objectives, including writing blog posts, designing graphics, producing videos, and managing social media content calendar.
• Design marketing materials using Canva (and occasionally Photoshop) for campaigns, events, and recruitment initiatives.
• Collaborate with creative, digital, product, and cross-functional teams to bring the brand to life across campaigns, physical assets, and digital experiences.
• Implement SEO best practices to increase visibility and drive engagement.
• Monitor, analyze, and report campaign performance using tools like Google Analytics, Facebook Insights, and other analytics platforms.
• Oversee assigned social media accounts: engage with followers, respond to messages, and develop strategies to increase reach and interaction.
• Plan and execute marketing campaigns, including newsletters and targeted communications.
• Collaborate with Business Development, Human Resources, and department team lead to ensure cohesive branding and messaging.
• Stay current with digital trends and proactively recommend creative ways to improve brand presence.
• Capture and share stories that highlight our culture, community involvement, and patient-centered care.
• Coordinate with outside marketing vendors as needed.

Requirements

• Bachelor's degree in marketing, communications, social media, advertising, or a related field (or equivalent experience).
• Must possess a passion for social media and digital marketing.
• Proficiency in Canva for graphic design.
• Experience in Adobe Creative Cloud applications such as InDesign, Illustrator, Photoshop, and Premiere.
• Video editing experience is a plus.
• Experience with social media management tools (e.g., Hootsuite, Sprinklr, Sprout).
• Experience managing communities on social media platforms such as Facebook, YouTube, Instagram, LinkedIn, TikTok, and emerging platforms.
• Strong writing skills with the ability to create clear, engaging, and on-brand content for various audiences and blogs.
• Familiarity with online engagement strategies, analytics, and measuring campaign effectiveness.
• Highly organized, detail-oriented, and adaptable to a fast-paced environment.
• Proactive self-starter with the ability to work independently and collaboratively.
• Experience in recruitment marketing or sales is preferred.

Nice to Have

• Experience in recruitment marketing or sales.

Qualifications

• Bachelor's degree in marketing, communications, social media, advertising, or a related field (or equivalent experience).