Director of Digital Marketing & Experience

About the Role

Key Responsibilities

• Develop and implement impactful digital marketing and communications programs across media, platforms, and audiences in collaboration with MHA and Geisel Communications.
• Lead digital experience initiatives across various platforms, systems, and tools, fostering collaboration with colleagues in Medical and Healthcare Advancement, Geisel School of Medicine, and Dartmouth Health.
• Forge and sustain collaborative processes to advance strategic priorities, share insights, and build relationships with prospective and current students, faculty, staff, donors, alumni, and friends.
• Create and execute digital marketing strategies and tactics to convey innovation and impact, strengthening enrollment, engagement, research, and philanthropy.
• Develop strategies to disseminate, activate, and amplify content across web, social media, video, and content management systems.
• Lead audience segmentation, targeting, and retargeting efforts to deliver relevant messages that inspire action.
• Partner with admissions and enrollment teams to develop solutions that drive programmatic enrollment growth.
• Build and lead a high-performing digital team, fostering a culture of collaboration, accountability, and quality.
• Manage team goals, workflow, and professional development opportunities.
• Establish and maintain collaborative relationships with institutional leaders, faculty, staff, and external partners.
• Serve as a resource and consultant for communications staff, supporting content strategies and storytelling efforts.
• Infuse philanthropy stories and videos into institutional communications to inform, cultivate, and motivate development constituencies.

Requirements

• Bachelor's degree.
• Demonstrated leadership skills with the ability to establish a vision for strategic transformation and contribute tactically.
• Deep knowledge and experience in digital marketing, user experience strategy, paid/organic social, content management systems, audience segmentation, and marketing automation.
• Proven track record of driving digital transformation within organizations or agencies.
• Experience managing individuals and teams, fostering collaboration and partnership.
• Ability to forge relationships across organizational structures, including with communications, IT, compliance, and other departments.
• Knowledge of digital accessibility and compliance fundamentals.
• Exceptional editorial, content development, and editing skills, with the ability to translate complex scientific topics for lay audiences.
• Strategic thinking aligned with audience needs and fundraising goals.
• Initiative, self-motivation, and ability to manage multiple projects and meet deadlines.
• Experience leading collaborative teams.
• Strong interpersonal and verbal communication skills.

Nice to Have

• Experience in healthcare, research, or higher education environments.
• Experience with Drupal, WordPress, or open-source CMSs.
• Experience with marketing automation systems.
• Experience with proprietary enterprise CRM/database systems.
• Master's degree in a related field.

Qualifications

• Bachelor's degree (required).
• Master's degree in a related field (preferred).
• Seven years of experience in digital communications/marketing.

Benefits & Perks

• Competitive salary range of $114,400 to $143,000.
• Hybrid work arrangements.
• Full-time employment with scheduled hours of 40 per week.
• Opportunities for professional growth and development.