Associate Director of Social Media and Digital Content

Fordham University

Full Time

Director

80k-90k

8 days ago

Job Description

About the Role

The Associate Director of Social Media and Digital Content at Fordham University manages the Office of Alumni Relations' social media platforms and digital content to strengthen the Fordham community and increase awareness of the University. Reporting to the Senior Director of Strategic Initiatives, this role involves developing and executing social media strategies, creating engaging content, and collaborating across departments to promote alumni engagement and university initiatives.

Key Responsibilities

Manages social media platforms and digital content for the Office of Alumni Relations to strengthen the alumni community and increase university awareness.
Builds a comprehensive social media strategy in collaboration with the Senior Director of Strategic Initiatives.
Creates, plans, and executes effective content for alumni-focused channels, staying current with social media trends and audience engagement strategies.
Collaborates with university colleagues on digital content marketing initiatives and maintains a content calendar for all platforms.
Creates and schedules posts using scheduling software, monitors engagement, and responds to comments and messages.
Performs daily social listening to identify issues important to alumni and the university, reporting findings to the Senior Director.
Tracks and reports on the performance of digital content, analyzing social media analytics and adapting strategies accordingly.
Develops and executes creative social media strategies for university events, attending events to capture and edit content for social media platforms.
Manages and updates website content regularly and acts as a key partner in the university's alumni website redesign project.

Requirements

Bachelor's Degree.
Minimum of four years of experience working with social media and digital platforms.
Proven track record of developing and implementing successful social media strategies that lead to growth in followers and engagement.
Knowledge of current social media trends, best practices, and digital content development.
Proficiency in social media platforms (Instagram, Facebook, LinkedIn, Twitter, Threads) and social media management tools (Hootsuite, Sprout Social).
Strong writing skills and ability to communicate clearly and professionally.
Highly attentive to detail with excellent interpersonal and organizational skills.
Willingness to learn new tools and applications as needed.
Ability to work effectively with diverse teams and manage dynamic priorities.

Nice to Have

Knowledge of Canva, Adobe Cloud or similar design and video production tools.
Experience with CRM software and content management systems.
Experience with email marketing platforms (MailChimp, Marketing Cloud) and project management tools (Monday).
Experience with website design and content management.
Experience working with metrics and analytics.
Proficiency in Google Suite and comfort with adopting new digital tools.
Experience working in a large institution and with cross-functional teams.
Highly creative with experience in devising engaging digital content for diverse audiences.

Qualifications

Educational background: Bachelor's Degree.

Benefits & Perks

Comprehensive benefits package including medical, dental, and vision insurance.
Flexible spending accounts, retirement plans, life insurance, short and long-term disability.
Employee assistance program (EAP), tuition remission, and generous time off.

Working at Fordham University

Fordham University is committed to excellence through diversity and welcomes candidates of all backgrounds. The university values Jesuit education principles and fosters an inclusive, collaborative environment that encourages learning and engagement across its community.

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