Associate Director, Product Marketing - Cryptocurrency & DeFi

About the Role

Key Responsibilities

• Design and implement a comprehensive content marketing strategy highlighting S&P DJI's cryptocurrency and DeFi products.
• Create high-quality content including blog posts, whitepapers, case studies, webinars, and educational materials to communicate product features, benefits, and market insights.
• Develop and refine positioning and messaging for S&P DJI's cryptocurrency and DeFi products, crafting narratives that highlight their value propositions to various audiences.
• Lead the development and execution of go-to-market strategies for new product launches and enhancements, collaborating with cross-functional teams for successful rollout.
• Conduct market research to identify trends, customer needs, and the competitive landscape, utilizing insights to inform product development and marketing strategies.
• Engage with key partners and clients globally to promote awareness and adoption of cryptocurrency and DeFi products, developing tailored marketing strategies.
• Establish KPIs and metrics to measure the success of marketing initiatives, providing regular reporting and analysis to internal stakeholders.

Requirements

• 7+ years of professional experience in product marketing within financial services, with a focus on cryptocurrency and/or decentralized finance preferred.
• Proven expertise in content marketing and content creation, with a portfolio demonstrating successful campaigns and effective messaging.
• In-depth understanding of blockchain technology, cryptocurrency markets, and the product development lifecycle.
• Proven track record of developing successful product marketing strategies and campaigns that drive measurable results.
• Bachelor's degree (Marketing, Communications, Business, or related field preferred).
• Exceptional interpersonal, written, and verbal communication skills to convey complex concepts clearly and persuasively.
• Strong project management skills with the ability to manage multiple initiatives simultaneously and meet deadlines.

Nice to Have

• Experience with product launches, go-to-market strategies, and account-based marketing in the cryptocurrency or fintech space.
• Familiarity with digital marketing channels and tactics, including social media, content marketing, and email campaigns.
• Analytical mindset with experience in market research and competitive analysis to inform product positioning.
• Ability to work collaboratively with cross-functional teams, including product management, sales, and external partners.

Qualifications

• Bachelor's degree (Marketing, Communications, Business, or related field preferred).
• 7+ years of experience in product marketing within financial services, especially in cryptocurrency and DeFi.

Benefits & Perks

• Health & Wellness: Health care coverage designed for the mind and body.
• Flexible Downtime: Generous time off to keep you energized.
• Continuous Learning: Access to resources for career growth and skill development.
• Invest in Your Future: Competitive pay, retirement planning, continuing education, and financial wellness programs.
• Family Friendly Perks: Benefits for partners and children.
• Beyond the Basics: Retail discounts, referral incentives, and other perks.