Associate Director, Product Marketing - Wealth Benchmarks

About the Role

Key Responsibilities

• Design and implement a comprehensive content marketing strategy that showcases S&P DJI's wealth benchmark products.
• Create high-quality content, including blog posts, whitepapers, case studies, webinars, and educational materials that communicate product features, benefits, and market insights.
• Develop and refine the positioning and messaging for S&P DJI's wealth benchmark products, crafting compelling narratives for various audiences.
• Lead the development and execution of go-to-market strategies for new product launches and enhancements, collaborating with cross-functional teams.
• Conduct market research to identify trends, customer needs, and the competitive landscape, utilizing insights to inform product development and marketing strategies.
• Engage with key partners and clients through account-based marketing strategies to promote awareness and adoption.
• Establish KPIs and metrics to measure the success of marketing initiatives and provide regular reporting and analysis to internal stakeholders.

Requirements

• 7+ years of professional experience in content/product marketing within financial services, with a focus on wealth benchmarks preferred.
• Proven expertise in content marketing and content creation, with a portfolio demonstrating successful campaigns and effective messaging.
• In-depth understanding of wealth management, investment strategies, and the product development lifecycle.
• Proven track record of developing successful product marketing strategies and campaigns that drive measurable results.
• Bachelor's degree (Marketing, Communications, Business, or related field preferred).
• Experience in Asset Management preferred.
• Exceptional interpersonal, written, and verbal communication skills.
• Strong project management skills with the ability to manage multiple initiatives and meet deadlines.

Nice to Have

• Experience with product launches, go-to-market strategies, and account-based marketing in the wealth management or financial services space.
• Familiarity with digital marketing channels and tactics, including social media, content marketing, and email campaigns.
• Analytical mindset with experience in market research and competitive analysis.
• Ability to work collaboratively with cross-functional teams, including product management, sales, and external partners.

Qualifications

• Bachelor's degree (Marketing, Communications, Business, or related field preferred).
• 7+ years of experience in content/product marketing within financial services.

Benefits & Perks

• Health & Wellness: Health care coverage designed for the mind and body.
• Flexible Downtime: Generous time off to keep you energized.
• Continuous Learning: Access to resources for career growth and skill development.
• Invest in Your Future: Competitive pay, retirement planning, continuing education, and financial wellness programs.
• Family Friendly Perks: Benefits for partners and children.
• Beyond the Basics: Retail discounts, referral incentives, and other perks.