Associate Director, Regional Marketing, Cardiovascular - Mountain West

Bayer

Denver, CO

Full Time

Director

143k-215k

9 days ago

Job Description

About the Role

At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where 'Health for all Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining 'impossible'. There are so many reasons to join us. If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice.

Key Responsibilities

Establish and maintain Thought Leader (TL) relationships in the cardiovascular-renal-metabolic health field through activities such as 1:1 meetings, conferences, consultancy, speaker bureau, and material co-creation to create positive product perception and deep relationships.
Identify and recommend TLs to provide brand insight, collaborating with the local team to identify emerging TLs and adjust focus on top TLs driving peer influence and scientific advances.
Develop and maintain clinical expertise to challenge and advance TL thinking, leveraging data, brand strategy, and messaging.
Contribute to sentiment tracking along the TL Journey to motivate TLs to become vocal champions, in collaboration with the Area General Manager (AGM).
Coordinate and execute plans for company presence at conferences, leveraging content and training local staff for effective congress presence.
Lead TL meetings and support senior leadership encounters at congresses and industry meetings.
Attend scientific/educational sessions to advance clinical expertise and share insights with sales and brand teams.
Lead marketing-initiated peer-to-peer (P2P) programs including national broadcasts and support the development of Opinion Leader faculty.
Own or contribute to local and national marketing projects that drive brand strategy, including tailoring brand materials and digital solutions.
Coordinate, share, and consolidate customer insights with internal partners to enable brand strategy and drive brand growth.
Execute regional marketing plans, generate actionable insights, and lead advisory boards to inform strategy.
Collaborate with local teams to enable field engagement and share knowledge on systems and processes to build TL relationships.

Requirements

Bachelor's degree.
Valid driver's license and clean driving record.
5-7 years of experience in the pharma/biotech industry with at least 2 years of customer-facing experience.
2 years of experience working within the cardiovascular therapeutic area.
Proven accomplishment in identifying and driving a strategic approach to business.
Proven track record of sales, customer-facing success, and/or project management.
Experience in creating, maintaining, and growing relationships with key customers and stakeholders.
Ability to work effectively cross-functionally and independently, with attention to detail and ownership of issues.
Travel availability of 50%+ for customer engagements, conferences, and internal meetings.

Nice to Have

Bachelors degree with a life science background.
Residence in or near the geography.
Marketing or other functional/leadership experience in sales training, sales management, account management, market access, or other commercial areas.
Experience working with academic institutions and key accounts.

Qualifications

Bachelor's degree.
Experience in pharma/biotech industry and cardiovascular area.

Benefits & Perks

Salary between $143,240.00 to $214,860.00, with potential bonus or commission.
Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc.

Working at Bayer

Bayer seeks an incumbent who is proactive, results-oriented, hard-working, self-starter, motivated by challenging tasks, and capable of working collaboratively across functions and external partners to ensure successful project completion.

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