Associate Director, Regional Marketing, Cardiovascular - Southeast

Bayer

Asheville, NC

Full Time

Director

143k-215k

8 days ago

Job Description

About the Role

At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where 'Health for all Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining 'impossible'. There are so many reasons to join us. If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice.

Key Responsibilities

Engage and develop Thought Leaders (TLs), generate insights relevant to strategic decision-making, execute regional meetings, and deliver programs to Healthcare Professionals (HCPs) for Bayer's Cardiovascular Renal Portfolio.
Establish and maintain TL relationships in the field of cardiovascular-renal-metabolic health through various channels and activities to create positive product perception and deep relationships.
Identify and recommend TLs to provide brand insight, collaborating with the local team to focus on top TLs driving peer influence, institutional decision-making, and scientific advances.
Develop and maintain deep clinical expertise to challenge and advance TL thinking, leveraging data, brand strategy, and messaging.
Coordinate and execute plans for company presence at conferences, including congresses and regional conventions, and support senior leadership encounters.
Lead TL meetings and support industry meetings, attending scientific sessions to share insights with sales and brand teams.
Lead marketing-initiated peer-to-peer (P2P) programs, including national broadcasts, and support field with TL recommendations for speaker programs.
Contribute to speaker bureau maintenance, including training, utilization tracking, and identifying new speakers.
Participate in local and national marketing projects, tailoring brand materials and digital solutions to local needs.
Coordinate, share, and consolidate customer insights with internal partners, lead advisory boards, and develop objectives and content for meetings.
Collaborate with local teams to enable field engagement and share knowledge on systems and processes to build TL relationships.

Requirements

Bachelor's degree.
Valid driver's license and clean driving record.
5-7 years of experience in the pharma/biotech industry with at least 2 years of customer-facing experience.
2 years of experience working within the cardiovascular therapeutic area.
Proven accomplishment in identifying and driving a strategic approach to business.
Proven track record of sales, customer-facing success, and/or project management.
Significant experience in creating, maintaining, and growing relationships with key customers and stakeholders.
Ability to work effectively cross-functionally, both within the organization and with external partners.
Travel availability of 50%+ for customer engagements, conferences, and events.

Nice to Have

Bachelors degree with a life science background.
Residence in or near the geography.
Marketing or other functional/leadership experience in sales training, sales management, account management, market access, and/or other commercial areas.
Experience working with academic institutions and key accounts.

Qualifications

Educational background as specified in requirements.
Experience in the pharma/biotech industry and cardiovascular area.

Benefits & Perks

Salary between $143,240.00 to $214,860.00, with potential bonus or commission.
Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc.

Working at Bayer

Bayer seeks an incumbent who possesses proactive, results-oriented, and self-starter qualities, with a focus on collaboration, innovation, and making a meaningful impact through science and healthcare.

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