Associate Director, Regional Marketing MDx NA

About the Role

Key Responsibilities

• Lead go-to-market strategy and regional marketing execution to accelerate adoption and usage of QuantiFERON-TB as the gold standard in latent TB testing.
• Develop and execute regional marketing plans and activities in conjunction with global marketing that align with North America regional customer needs and local healthcare dynamics.
• Drive adoption and demand across diverse customer segments including clinical labs, health systems, public health networks, clinics, and healthcare professionals.
• Act as the Voice of the Customer, capturing clinical, commercial, and competitive insights to shape global product and marketing strategy, product positioning and future development.
• Drive commercial enablement activities, including executing training, developing impactful sales tools, and nurturing activities to accelerate sales funnel.
• Work strategically and collaboratively with industry and commercial partners to execute co-marketing and sales initiatives.
• Collaborate cross-functionally with Sales, Medical Affairs, and Global Marketing to build customer engagement programs and increase product adoption.
• Develop and implement value-based pricing strategies reflecting the product's clinical and economic value in the North American market.
• Set, monitor and report out on KPIs - continuously optimizing marketing efforts for stronger impact and ROI.

Requirements

• Background in infectious disease, public health or immune response diagnostics, with extensive experience marketing to clinical laboratories and healthcare professionals.
• 5-8 years of experience in clinical diagnostics marketing roles, preferably within IVD products.
• Experience in tuberculosis diagnostics, screening or patient management ideal. Prior experience in sales also ideal but not required.
• Strategic, cross-functional collaborator with a track record of successful product launches and commercial impact.
• Passionate about advancing patient care through diagnostic innovation.
• Excellent presentation skills and training experience, with a proven ability to educate and engage diverse audiences both virtually and in-person.
• Experience recruiting and working with Key Opinion Leaders to produce educational content and product presentations.
• Excellent communication skills
• Team player

Nice to Have

• Prior experience in sales is ideal but not required.

Qualifications

• Experience in clinical diagnostics marketing roles, preferably within IVD products.
• Experience in tuberculosis diagnostics, screening or patient management.

Benefits & Perks

• Bonus/Commission
• Local benefits
• Referral Program
• Volunteer Day
• Internal Academy (QIALearn)
• Employee Assistance Program and internal QIAGEN communities
• Hybrid work (conditional to your role)