Associate Director, Search Engine Marketing

About the Role

Key Responsibilities

• Lead applicable Client relationship(s) on behalf of Search team.
• Develop Paid Search strategy and testing methodology and roadmap for client(s).
• Manage subset of Search team across multiple clients, establishing/refining processes for creating, implementing, tracking, analyzing and optimizing Paid Search campaigns in Google AdWords, Yahoo! Search Marketing, Bing, and other search engines.
• Contribute to larger team training and learning agenda, leading cross-learning sessions among manager-level team members and below.
• Manage daily relationships with key search engine representatives.
• Set and manage expectation of client and internal teams.
• Provide support on new business initiatives.

Requirements

• 6+ years' experience directly related to Search Engine Marketing (Google, Yahoo!, Bing, etc.) with a focus on direct response campaigns (CPA, CPL, ROI, ROAS).
• Ability to train, motivate and manage individuals at multiple levels, from entry to manager level.
• Exceptional quantitative skills and aptitude including advanced Excel skills.
• An enthusiasm for learning about Search Engine Marketing on a fast-growing, thriving team.
• Exceptional analytical skills to measure the success of the SEM programs and to expand upon that success.
• Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing.
• Excellent organizational skills and the ability to juggle multiple responsibilities.
• Bachelor's degree.

Qualifications

• Bachelor's degree.

Benefits & Perks

• Competitive total rewards package including a discretionary bonus and a variety of benefits.
• Health insurance coverage.
• Life and disability insurance.
• Retirement savings plans.
• Company paid holidays and unlimited paid time off (PTO).
• Mental health and wellness resources.
• Pet insurance.
• Childcare resources.
• Identity theft insurance.
• Fertility assistance programs.
• Fitness reimbursement.