Associate Manager, Brand Media, Growth Marketing

About the Role

Key Responsibilities

• Responsible for the day-to-day operational management of brand online (e.g., Paid Social, YouTube) and offline media channels, including campaign execution, project management, media mix recommendation, budget management, and data/analytical reporting.
• Work closely with agency partners to develop media and brand media integration strategies and tactical recommendations to grow brand consideration and health.
• Familiarity with paid social and online channels, working with analytics and media partners to test new channel or product features to identify incremental audiences and inventory to accelerate growth.
• Collaborate cross-functionally with internal stakeholders to develop and influence media recommendations using consumer knowledge and data-driven insights.
• Manage creative projects and lead campaign implementation from inception to go-to-market launch.
• Establish new processes and playbooks to optimize team operations and develop best practices.

Requirements

• Bachelor's degree or higher; MBA a plus.
• 5+ years managing and executing large-scale advertising campaigns across brand online (e.g., TikTok, Meta, Snapchat, YouTube) and offline channels (e.g., OTT/CTV, streaming audio, OOH, broadcast TV).
• Experience with paid media planning, buying, and optimization at an agency or in-house, ideally at a high-growth consumer brand.
• Strong collaboration skills with cross-functional teams across marketing, content, analytics, and production.
• Excellent verbal, written communication, and presentation skills for senior leaders and external partners.
• Ability to analyze detailed data, synthesize insights, and make data-driven decisions with a bias for action.
• Creative and entrepreneurial mindset with a passion for solving problems, building processes, and finding innovative solutions.

Nice to Have

• Experience with testing new ad formats and beta features in paid social and online channels.
• Experience working at a high-growth consumer brand or agency.

Qualifications

• Bachelor's degree or higher; MBA preferred.
• 5+ years of experience in managing large-scale advertising campaigns across digital and offline channels.

Benefits & Perks

• Competitive starting pay within the range of $108,800-$160,000 USD, determined by skills and experience.
• Opportunities for equity grants.
• Comprehensive benefits including 401(k) with employer matching, 16 weeks paid parental leave, wellness benefits, commuter benefits, paid time off, paid sick leave, medical, dental, and vision insurance, 11 paid holidays, disability and life insurance, family-forming assistance, and mental health programs.
• Paid time off includes flexible vacation and sick leave for salaried roles, and accrued vacation and sick time for hourly roles.