Associate Manager, Brand Media, Growth Marketing

About the Role

Key Responsibilities

• Responsible for the day-to-day operational management of brand online (e.g., Paid Social, YouTube) and offline media channels, including campaign execution, project management, media mix recommendation, budget management, and data/analytical reporting.
• Work closely with agency partners to develop media and brand media integration strategies and tactical recommendations to grow brand consideration and health.
• Familiarity with paid social and online channels, working with analytics and media partners to test new channel or product features to identify incremental audiences and inventory to accelerate growth.
• Collaborate cross-functionally with internal stakeholders to develop and influence media recommendations using consumer knowledge and data-driven insights.
• Manage creative projects and lead campaign implementation from inception to go-to-market launch.
• Establish new processes and playbooks to optimize team operations and develop best practices.

Requirements

• Bachelor's degree or higher; MBA a plus.
• 5+ years managing and executing large-scale advertising campaigns across brand online (e.g., TikTok, Meta, Snapchat, YouTube) and offline channels (e.g., OTT/CTV, streaming audio, OOH, broadcast TV).
• Experience with paid media planning, buying, and optimization at an agency or in-house, ideally at a high-growth consumer brand.
• Strong collaboration skills with cross-functional teams across marketing, content, analytics, and production.
• Excellent verbal, written communication, and presentation skills for senior leaders and external partners.
• Ability to analyze detailed data, synthesize insights, and make data-driven decisions with a bias for action.
• Creative and entrepreneurial mindset, comfortable tackling unsolved problems and building new processes.

Nice to Have

• Experience with testing new ad formats and beta features in paid social and online channels.
• Experience working at a high-growth consumer brand.

Qualifications

• Educational background with a bachelor's degree or higher; MBA preferred.
• Extensive experience managing large-scale advertising campaigns across multiple media channels.
• Proven experience in paid media planning, buying, and optimization.

Benefits & Perks

• Base salary within a market-dependent range of $108,800-$160,000 USD, with opportunities for equity grants.
• Comprehensive benefits including a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits, paid time off, and paid sick leave.
• Medical, dental, and vision benefits, 11 paid holidays, disability and life insurance, family-forming assistance, and mental health programs.
• Paid time off details vary for salaried and hourly roles, including flexible vacation and sick time accrual.