Associate Manager, Marketing Brand Management Home Cleaning

About the Role

Key Responsibilities

• Develop and commercialize new product propositions and prepare selling materials.
• Lead a cross-functional team supporting the business through R&D, CIBA, Finance, Supply Chain, Omni, Demand Planning, and Equity.
• Develop a strong understanding of the P&L and levers to meet financial objectives.
• Analyze Nielsen consumption data, consumer research, and other data sources to support new product development and business viability assessments.
• Review inputs within new product launches, pricing, distribution, marketing innovation, and competition to inform business performance expectations and market share.
• Lead brand equity programs, including creative development, managing agency relationships, SOW, brief development, FOCO strategies, and creative execution.
• Partner with agencies and marketing teams to develop brand assets and creative content for integrated marketing communication plans.
• Partner with OMNI to develop retail media strategies and shopper assets.
• Develop and execute media-to-cart strategies to drive online and offline conversions.
• Leverage consumer and shopper insights to develop effective marketing plans.
• Manage timelines, strategy activation, and feedback coordination for media-to-cart and omnichannel programs.
• Oversee budget management for SOW and OOP, including national promotions and shopper marketing partnerships.

Requirements

• Bachelor's degree with a minimum of 5+ years of relevant business experience or an advanced degree with at least 3+ years of relevant experience.
• Legal authorization to work in the United States.
• Proven project leadership capability and passion for brand management.
• Strong analytical skills, including data mining and insight generation.
• Understanding of managing the business P&L.
• Ability to build strong working relationships and lead cross-functional teams.
• Works with a sense of urgency and delivers results individually and through others.

Nice to Have

• Experience in brand management roles and project leadership.
• Ability to communicate findings and recommendations verbally and visually.
• Experience with managing P&L fundamentals.
• Strong relationship-building skills and leadership in cross-functional teams.

Qualifications

• Bachelor's degree or advanced degree.
• Minimum of 3+ to 5+ years of relevant business experience.

Benefits & Perks

• Total compensation packages at or above industry levels, including bonuses, long-term incentives, matching 401(k), and profit sharing.
• Subsidized health care plans, maternity/paternity/adoption leave, flexible work arrangements.
• Vacation purchase options, recreation and fitness centers, childcare, counseling services.
• Comprehensive, competitive, and differentiated benefits program.