Associate Product Marketing Manager

Spectrum Brands

Saint Charles, MO

Full Time

Mid Level

9 days ago

Job Description

About the Role

The Associate Product Marketing Manager will be responsible for managing product lines within the Home & Garden division of Spectrum Brands, a leading supplier of consumer products in the home, lawn and garden, insect, and weed control markets. The role involves working with cross-functional teams to develop and execute marketing strategies, support product development, and drive business growth, with an emphasis on innovation, data analysis, and brand management.

Key Responsibilities

Participate in and support the annual planning process, including financial and business analysis, consumer planning, agency collaboration, and P&L development to meet sales and profit objectives.
Support in developing the overall vision for the product pipeline, development strategies, and product portfolio mix.
Support directing consumer research strategies and execute in partnership with Consumer Insights.
Develop compelling stories working with Sales and Consumer Insights teams to create insights-driven, retailer or channel-specific solutions aligned with brand strategies.
Serve as the 'voice' for the assigned brand portfolio for all key constituencies, including sales, R&D, regulatory, operations, and finance.
Understand and lead product management and development from inception to discontinuance for assigned products.
Assist in identifying, evaluating, and developing business-building ideas and work with team members to execute plans that meet investment criteria.
Work to gain alignment and buy-in from cross-functional business partners on key initiatives.
Provide analysis of business performance, including shipment and consumption data, to gauge progress against brand objectives and inform future strategies.

Requirements

Bachelor's degree required; MBA strongly preferred.
3-5 years of relevant work experience.
Experience in new product development from concept to market introduction.
Experience in developing and executing annual marketing plans, including advertising, media, and consumer promotion planning.
Experience with pricing strategies and managing product P&L.
Solid understanding of consumer research methodologies.
Experience participating in key account sales presentations and working closely with sales and other departments.
Analytical skills, strong leadership qualities, passion for results, strong presentation skills, maturity to train subordinates, and an entrepreneurial spirit.

Qualifications

Bachelor's degree (required)
MBA (preferred)

Working at Spectrum Brands

Spectrum Brands emphasizes a collaborative and innovative work environment, supporting leadership development and cross-functional teamwork. The role involves working in a hybrid work setting, with conditions typical of an office environment.

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