Associate Social Strategist

About the Role

Key Responsibilities

• Lead our day-to-day calendar and management for the social channels
• Be the head publisher for social content, spanning across Instagram, X, Facebook, LinkedIn, YouTube and more
• Listen to what people are saying on the social channels and create analysis based on those learnings
• Provide social post ideas based on current trends or trending topics
• Monitor online conversations
• Participate in online conversation via posts to build brand visibility and thought leadership
• Have a strong understanding of social platforms and their publishing tools
• Manage and optimize our presence on various social platforms to ensure consistent branding and messaging
• Assist creatively and proactively in the brand's and your Digitas team in the development of social strategies, playbooks, etc.
• Serve as the initial point of contact for inbound requests from the social client team
• Identify, analyze issues, patterns and trends in the client landscape and with brand agnostic digital trends
• Create and ideate, every. single. day.
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns
• Identify and engage advocates/influencers
• Proactively escalate and communicate issues, observations, opportunities, and insights to the appropriate client team
• Establish credibility as a thought leader on new social media tools, best practices and how organizations are using new tools

Requirements

• A 4-year degree and 1 to 2 years working in digital and/or communications
• Experience living in the social media universe—you're in-the-know on TikTok, Instagram, X, YouTube, Reddit, Pinterest, Facebook, etc.
• A strong understanding of marketing strategy, particularly feed marketing
• Experience sourcing and managing content development and publishing
• Experience in social media management and content creation as well as an eye for detail and creativity
• Highly organized and able to manage multiple tasks and deadlines effectively
• Passion for and deep understanding of social media trends and best practices
• The ability to back up great creative ideas with sound analytical reasoning

Nice to Have

• None explicitly listed in the description

Qualifications

• A 4-year degree and 1 to 2 years working in digital and/or communications
• Experience living in the social media universe—you're in-the-know on TikTok, Instagram, X, YouTube, Reddit, Pinterest, Facebook, etc.
• A strong understanding of marketing strategy, particularly feed marketing
• Experience sourcing and managing content development and publishing
• Experience in social media management and content creation as well as an eye for detail and creativity
• Highly organized and able to manage multiple tasks and deadlines effectively
• Passion for and deep understanding of social media trends and best practices
• The ability to back up great creative ideas with sound analytical reasoning

Benefits & Perks

• Robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent
• Medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off
• Participation in freelancer/temporary employee medical plan and 401(k) for temporary roles
• Regular roles include medical coverage, dental, vision, disability, 401k, and paid time off