Audience & Signals Specialist, Google & App

Etsy

New York, NY

Full Time

Mid Level

100k-130k

4 days ago

Job Description

About the Role

Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human. This role is part of the Customer Personalization & Intelligence team, focusing on performance marketing, app-install campaigns, and ad operations, supporting audience and signal strategies across Google Ads, SEM, and app platforms.

Key Responsibilities

Build, activate, and orchestrate audiences across major ad platforms (Google, App Install Campaigns) in partnership with media planners and an in-house growth marketing team.
Improve campaign strategy & personalization by translating marketing goals into effective audience strategies.
Lead testing, QA, and performance analysis of audiences to improve accuracy and campaign outcomes.
Collaborate with engineering, analytics, and MarTech to ensure quality signals are being collected and used for ad campaign optimization and attribution.
Support signal improvements and troubleshoot signal integrity and platform discrepancies, especially for SEM/PLA and App Install campaigns.
Assess the interplay between signal optimization & audience performance.
Partner with platform teams to capture requirements & specs for new signal integrations.
Support the team in staying in sync with global policies & regulations (e.g., ATT, GDPR, CCPA) to protect data.
Assist with agency coordination and ensure effective knowledge transfer and efficient audience use.

Requirements

Hands-on experience with SEM, PLA, PPC campaigns, and app-install strategies.
Experience building and maintaining campaigns within Google Ads, DV360, and ad servers.
Familiarity with Mobile Measurement Providers (e.g., AppsFlyer).
Ability to read and apply basic SQL queries to validate data and signals.
Knowledge of performance marketing, growth marketing, and app marketing best practices.
Strong collaboration skills with technical and marketing partners.

Nice to Have

Familiarity with SQL, R, Python, VBA, or a backend programming language.
Certifications in advertising or analytics solutions (e.g., Meta Blueprint, Google Analytics, Adobe Analytics).
Exposure to clean rooms or other privacy-enhancing technologies (PETs), such as Mobile Measurement Providers (MMPs, like AppsFlyer).
Understanding of two-sided marketplaces and the value of user segmentation.
Understanding of MTA & MMM or other ad measurement methodologies.
Understanding of Machine Learning principles & use cases.
Familiarity with data visualization & dashboarding tools (e.g., Looker, Tableau, PowerBI).

Qualifications

Experience with performance marketing, app-install campaigns, and ad operations.
Experience with Google Ads, DV360, and ad servers.
Familiarity with Mobile Measurement Providers (e.g., AppsFlyer).
Ability to read and apply basic SQL queries.

Benefits & Perks

Eligible for an equity package.
Annual performance bonus.
Competitive benefits supporting you and your family.
Presence in Etsy's Brooklyn Office once or twice per week depending on proximity.

Working at Etsy

Etsy values individuality and variety, encouraging applicants to be themselves. We believe that a diverse, equitable, and inclusive workplace furthers relevance, resilience, and longevity. Etsy is proud to be an equal opportunity workplace and is committed to diversity and inclusion across all characteristics and backgrounds.

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