Senior Performance Marketing Specialist - SEO/AEO

Expedia Group

Seattle, WA

Full Time

Senior

83k-132k

4 days ago

Job Description

About the Role

The Senior Performance Marketing Specialist will be responsible for monitoring, analyzing, and optimizing SEO/AEO performance across Expedia Group's retail brands globally. This role involves working closely with channel managers, analytics teams, and business partners to identify opportunities, troubleshoot performance issues, and drive strategic improvements across various lines of business including hotels, flights, and vacation rentals. The position is part of a team that creates and delivers marketing strategies to fuel each brand's success, fostering an open culture that values diversity, innovation, and travel passion.

Key Responsibilities

Track and monitor daily/weekly SEO/AEO performance metrics across all Expedia Group retail brands globally.
Identify performance anomalies and trends requiring immediate attention or optimization.
Conduct deep-dive analyses to understand key performance drivers and root causes of changes.
Execute tactical optimizations and support investment allocation decisions across markets and products.
Create and maintain performance dashboards and reporting in Tableau for stakeholder visibility.
Prepare weekly and monthly performance summaries that enable teams to make informed decisions.
Partner with SEO Product Managers to implement performance improvements and test new strategies.
Support the forecasting process by providing historical performance data and trend analysis.
Collaborate with Analytics team to understand cross-channel impacts on organic search performance.
Work with Finance partners on ROI analysis and budget tracking for SEO initiatives.

Requirements

1-3+ years of experience in digital marketing, analytics, or performance management in a fast-paced commercial environment.
Bachelor's degree with analytical focus (Computer Science, Mathematics, Economics, Statistics, etc.) or equivalent professional experience.
General understanding of SEO/SEM principles and experience with organic search performance metrics.
Intermediate Excel skills with proven ability to manipulate and analyze large datasets.
Proficiency in Tableau or similar data visualization tools for creating insightful reports.
SQL knowledge for data extraction and analysis is a plus.
Experience with SEO tools and platforms such as Google Search Console, SEMrush, or similar.
An analytical mindset with exceptional attention to detail and accuracy.
Solid communication skills with ability to translate complex data into actionable insights.

Nice to Have

Experience with SQL for data extraction and analysis.
Experience with SEO tools and platforms such as Google Search Console, SEMrush, or similar.

Qualifications

Bachelor's degree with an analytical focus or equivalent professional experience.

Benefits & Perks

Full benefits package including medical/dental/vision insurance.
Paid time off and an Employee Assistance Program.
Travel perks, wellness & travel reimbursement, and travel discounts.
Parental leave and a flexible work model.
Career development resources.

Working at Expedia Group

Expedia Group fosters an open culture where everyone belongs, differences are celebrated, and success is shared. The company values diversity, innovation, and a passion for travel, providing a supportive environment that encourages growth, inclusivity, and a commitment to creating a more open world.

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