Senior Manager, Performance Marketing

Expedia Group

Seattle, WA

Full Time

Senior

155k-248k

4 days ago

Job Description

About the Role

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. We foster an open culture where everyone belongs, differences are celebrated, and we support our employees' passion for travel through a full benefits package, including travel perks, generous time-off, parental leave, flexible work models, and career development resources. The Senior Manager, Performance Marketing, will be responsible for managing the P&L across SEO/AEO search areas for all retail brands worldwide, working closely with finance, analytics, and marketing teams to optimize performance and investments.

Key Responsibilities

Responsible for critical business reporting for the SEO/AEO P&L focused on Expedia Group retail brands such as Expedia, Hotels.com, and Vrbo.
Be the primary representative for the organic search marketing function in weekly, monthly, and quarterly commercial meetings with senior members of the Marketing organization.
Lead a team of four performance marketing analysts.
Develop detailed financial forecasts with the support of the organic search and Finance teams.
Help develop business cases for incremental investments with support from Analytics, Finance, and organic search teams.
Create insightful reporting in a timely and concise way that equips teams to make the right business decisions.
Distill complex, cross-channel marketing data in a simple and understandable way for a broader audience.

Requirements

6+ years of experience in a fast-paced and highly analytical commercial environment (investment banking, eCommerce, technology); consulting a plus.
Bachelor's or Master's degree with an analytical focus (Computer Science, Mathematics, Economics, Statistics, etc.) or equivalent professional experience; MBA a plus.
Strong understanding of digital marketing and optimization, with hands-on knowledge of growth marketing channels.
Creative problem-solving skills with the ability to tackle problems and build strategic frameworks and financial models.
Proficient in MS Excel; basic to intermediate SQL skills preferred; knowledge of Python or other data processing scripts a plus.
Familiarity with BI tools like Tableau.
Experience presenting complex content to varied, often senior, internal and external groups.
Highly collaborative with excellent interpersonal skills and ability to build relationships across functional areas and management levels.

Nice to Have

Knowledge of Python or other data processing scripts.
Experience with SQL.

Qualifications

Bachelor's or Master's degree in a relevant field or equivalent professional experience.
6+ years of relevant experience.

Benefits & Perks

Medical, dental, and vision insurance.
Paid time off and an Employee Assistance Program.
Travel perks, wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.
Career development resources.

Working at Expedia Group

Expedia Group fosters an open, inclusive culture where everyone belongs, differences are celebrated, and success is shared. The company is recognized as a great place to work, with awards from Forbes, TIME, Disability:IN, and others. They emphasize diversity, inclusion, and creating a supportive environment for all employees.

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