Director, Performance & Digital Marketing

About the Role

Key Responsibilities

• Own and optimize paid media investments across Consumer and HCP audiences, including programmatic, search, social, endemic, TV, local, and emerging channels.
• Partner with marketing leads to translate strategic priorities into integrated, performance-driven media plans.
• Manage media agencies to ensure campaigns meet ROI and KPI targets, emphasizing speed, testing, and optimization.
• Incorporate data-informed advanced targeting, segmentation, and personalization strategies leveraging AI and marketing automation.
• Monitor competitive media trends and adapt media mix to maintain a leadership position.
• Lead website strategy, optimization, and conversions to drive consumer and HCP actions.
• Oversee CRM and marketing automation programs to nurture leads and enable segmentation and personalization.
• Manage paid and organic social media strategies, ensuring alignment with brand voice, regulatory requirements, and performance goals.
• Partner with Customer Experience and Product teams to ensure a seamless digital experience.
• Oversee digital agencies and marketing technology stack, ensuring integration across channels.
• Partner with Analytics to establish KPIs, reporting frameworks, and attribution models.
• Champion AI-driven marketing initiatives, including predictive targeting, personalized content, and automated optimization.
• Lead, coach, and inspire a high-performing marketing team.
• Build cross-functional relationships with various teams including Consumer Marketing, HCP Marketing, Growth & Activations, Analytics, Customer Experience, Product, Sales, Communications, Medical, and Compliance.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field; advanced degree preferred.
• 12+ years in performance marketing, digital marketing, and/or media strategy, ideally within healthcare, diagnostics, medical device, pharmaceutical, biotechnology, or other regulated industries.
• Proven track record managing multi-million-dollar media budgets with measurable ROI.
• Deep expertise in paid media, digital channel management, and marketing technology.
• Strong experience managing websites, conversion optimization, SEO, and CRM/marketing automation platforms.
• Understanding of HIPAA, FDA, and FTC compliance in marketing.
• Ability to operate with speed, urgency, and adaptability in a high-growth, fast-changing environment.
• Highly collaborative with a growth mindset and comfort with ambiguity.

Nice to Have

• Experience with AI-driven marketing initiatives and automation tools.
• Experience working in regulated industries such as healthcare or biotech.

Qualifications

• Educational background in Marketing, Business, or Communications.

Benefits & Perks

• Hybrid Work Model with scheduled in-office days in Palo Alto, CA.
• Competitive salary range ($171,360 to $277,200 depending on location and experience).
• Potential bonuses, commissions, or equity (not specified).
• Flexible work environment promoting work-life balance.