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Performance Marketing Manager

AutoNation

Fort Lauderdale, FL
Full Time
Mid Level
82k-129k
5 days ago

Job Description

About the Role

AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services. Through DRV PNK, we have raised over $40 million for cancer-related causes, demonstrating our commitment to making a positive difference in the lives of our Associates, Customers, and the communities we serve. We are seeking a skilled Manager, Performance Marketing, to lead our eCommerce parts business digital marketing efforts, focusing on campaigns across Paid Search, Paid Social, and Display to drive growth and engagement.

Key Responsibilities

  • Plan, execute, and optimize paid search, social (Meta), and display advertising campaigns using platforms such as Marin, Skai, or SA360 to drive traffic and conversions.
  • Manage and optimize campaigns within seven-figure budgets, ensuring efficient allocation and maximizing return on ad spend (ROAS).
  • Oversee product feed management, ensuring accurate and up-to-date information for various advertising channels.
  • Analyze large data sets to measure performance, identify trends, and adjust strategies accordingly.
  • Develop and maintain regular reports on campaign performance, including KPIs like ROAS, using Excel and other analytical tools.
  • Collaborate with the parts team to develop and implement comprehensive eCommerce marketing strategies.
  • Conduct A/B tests to optimize ad creatives, landing pages, and overall campaign performance.
  • Stay current with industry trends, platform updates, and best practices in paid media and eCommerce marketing.

Requirements

  • 3-5 years of hands-on experience in paid search, Meta (Facebook/Instagram), and display advertising.
  • Proficient in using ad management platforms like Marin, Skai, or SA360.
  • Strong experience managing product feeds across multiple advertising platforms.
  • Manage the technical setup of campaigns, including API integrations, keyword-level tracking, and pixel placement.
  • Proven experience handling seven-figure ad budgets.
  • Intermediate to expert-level proficiency in Excel, including pivot tables, VLOOKUP, and advanced formulas.
  • Strong analytical skills with experience in using data to drive decision-making and optimize performance.
  • Familiarity with Google Ads, Meta Ads Manager, Google Analytics, and product feed management tools.
  • Excellent written and verbal communication skills.
  • Strong attention to detail and ability to manage multiple tasks and projects simultaneously.

Nice to Have

  • Experience with eCommerce platforms such as Shopify, Magento, or BigCommerce.
  • Familiarity with display advertising networks like Google Display Network or Criteo.
  • Experience with data visualization tools such as Data Studio, Tableau, or Power BI.

Qualifications

  • Experience in paid search, Meta advertising, and display advertising (3-5 years).
  • Proficiency with ad management platforms like Marin, Skai, or SA360.
  • Experience managing product feeds and technical campaign setup.
  • Ability to handle large ad budgets and analyze performance data.

Benefits & Perks

  • Competitive compensation and 401k matching.
  • Health, dental, and vision insurance plans.
  • Maternity benefits.
  • Associate purchase and discount programs for vehicles, services, parts, collision, accessories, and AutoGear.
  • Access to deals and discounts through YouDecide.
  • Participation in the DRVPNK mission to raise and donate millions for cancer research and treatment.

Working at AutoNation

AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and services. We value innovation, teamwork, and a commitment to making a positive impact in the world. We encourage candidates from all backgrounds to apply and foster a culture of belonging while contributing to our revolutionary work in the automotive industry.

Apply Now

Job Details

Posted AtAug 18, 2025
Salary82k-129k
Job TypeFull Time
ExperienceMid Level

Job Skills

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About AutoNation

Website

autonation.com

Location

Fort Lauderdale, FL

Industry

New Car Dealers

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